China Shoes Net: Introduction to the world-renowned sports shoe brand development
[This site - Dr. shoes] a lot of all-powerful sports shoes brand, all have unknown in the past, today, Xiaobian for the majority of sports fans have summarized the world's most famous sports shoes brand and its development process. Brief description. Understand the brand in order to understand and understand the brand more clearly.
First place: Nike Nike) - United States
NIKE was officially established in 1972. Its predecessor was Le Cordon Bleu Sports, which is funded by current NIKE President Phil Knight and Bill Ballman. The company's products include everything: sportswear, shoes, sports equipment and more. It uses its own impressive performance to prove what the founder Bill Ballman once said: "As long as you have a body, you are an athlete. And as long as there are athletes in the world, Nike will continue to grow and develop."
Second place (Reebok) - United States
In 1895, Joseph Foster, the founder of Reebok, was a British sprinter. He hoped to have a pair of spiked running shoes. However, due to his lack of financial resources and resources at the time, he made himself a pair of himself. The name "Forster Running Shoes".
In 1900, Foster further improved his technology to establish his own business, provided hand-made running shoes for local sports enthusiasts, and the news was widely disseminated. Such running shoes are generally accepted and occupy a leading position in the market. "Sturgeon" spikes have brought historic changes to the sprint, extending it for 50 years.
In 1958, Foster's company continued to expand and evolved toward other areas of sport as time progressed. They set up a comprehensive company from their own company. Originally called McCreary Football Shoes Company, later named Reebok. (African antelope).
Third place (Adidas Adidas) - Germany
Adidas was founded in 1920 (the "ADIDAS" trademark was registered in 1948).
When adidas started, it was still a workshop-style small business, but its vision was aimed at the world market. Therefore, in the early stage of company development, Adidas took product technology innovation as the driving force for market development and brand awareness. "Function first" and "best for athletes" are the principles for the development of the company's brand.
Adidas' founder adidassler is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor admiring craftsmanship, quality, and passion for innovation. Many of the technological breakthroughs in Adidas's athletic shoemaking process are driven by him. He achieved a total of 700 patents. At the same time, Adi Dasler is also the pioneer in the world of sports shoe production.
In 1920, Adi invented the world's first pair of training sneakers. Adidas under his leadership created the world's first pair of skates and plastic-molded soccer spikes.
In the footwear, the main running shoes, tennis shoes, basketball shoes, field shoes, training shoes, fitness shoes, football shoes and so on. In the clothing mainly cotton and polyester, nylon and elastic fibers.
Dr. Shoe noted that Adidas’s three most prominent association concepts are: "Fashionable, modern and cool."
Fourth place (Puma PUMA) - Germany
Those who know the history of athletic shoes know that the two brands “Hummer†and “Adidas†were created by the Dasler brothers in the town of Herzogola in Germany. As early as the 1920s, when the term “sports shoes†had not yet appeared, the Dasler brothers began to study the shoes worn by the sport and at the 1936 Berlin Olympics in Berlin for the first time to let the world realize that the sports shoes were in competition. Play an important role. However, the success of the business has accelerated the dispute between the two brothers.
In 1948, the two brothers decided to split their families. His brother Rudolph named the Jaguar "Puma" and his younger brother Adolf founded "Adidas" in conjunction with his own name. "Puma" and "Adidas" have developed their own characteristics and have a splendid history. However, in the late 1980s, Nike from the United States forced the two European brands to retreat.
In 1989, Adidas sold its equity to the French consortium. And Jochen Zeitz kept the "Hummer". Zeitz's greatest contribution is to find a new way for "sports shoes". While other sports shoe brands are struggling to target various types of sports and continue to develop more and more professional sports shoes, "Hummer Horse" has already invested in new designs in fashion design and lifestyle shoes.
Today, Hummer has become the fastest growing sports brand, focusing on leisure and sports series. Its sportswear promotes the style of freedom; while the leisure series is the wisdom of the combination of the world's high-end fashion and Puma sports fashion concept. The trend of the fashion industry is rushing toward the "Humma" products.
Fifth Fila Fila Fila, Chinese name "Fei Le".
This brand was founded in 1926 by the FILA brothers in BIELLA, Italy. In the 1970s, FILA products developed and expanded in various fields and now they have already covered various sports. Has become one of Italy's most famous fashion sports brands
Sixth Converse Converse - United States
Converse is a U.S. brand name. In 1908, Mr. Marquis Mills Converse founded CONVERSE in Massachusetts to produce sports shoes. The world's first pair of basketball shoes was made by CONVERSE.
In 1917, the CONVERSE classic Allstar sneakers have been published. CONVERSE all-star classic canvas shoes have become synonymous with the world-famous canvas shoes. They are known as "Rolls-Royce" in canvas shoes. CONVERSE first sponsored the United States in 1936. The Olympic Team, and then the 1948 London Olympic Games, the 1964 Tokyo Olympic Games, and the 1976 Montreal Olympic Games, CONVERSE have all become sponsors of the US Olympic Team. Through the Olympic Games, the world's top sports stage, CONVERSE won the world's top sports brand. The influence.
After 1982, CONVERSE was listed on the Nasdaq in the United States, its operating performance was even greater. In 1991, CONVERSE basketball shoes became the designated NBA game shoes. In 1993, Dongguan Baoyuan Shoes Co., Ltd. obtained US CONVERSE (China) Co., Ltd.'s general agent in China.
In 2001 Bill Simon took over CONVERSE and made great efforts. The entire performance has been greatly improved. After being conceived by NIKE, he had a 2003 NIKE merger and acquisition.
In 2003, the merger of CONVERSE with NIKE began. The performance of CONVERSE began to grow by leaps and bounds. Currently, members of the NBA quintet sponsored by CONVERSE are Chris Bosh, forward of the Toronto Raptors, Kirk Hinrich, point guard of the Chicago Bulls, Dwayne Wade, shooting guard of the Miami Heat, and Memphis Grizzlies. Point guard TroyBen, who played for the New York Knicks center Mike Sweetney. (This site - the most authoritative and most professional footwear information center. Cooperation media: China sports shoes network)
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