"Children's wear electricity supplier icebreaker" Tongchuang Tongxin bring Parkland brand landing the third board to achieve advanced king
July 28, the operator of the famous children's clothing brand Parkland Dili Beijing Tongchuang Tongxin Network Technology Co., Ltd. (Securities referred to: Tongchuang Tongxin Securities Code: 837514) New Third Board listed bell rituals in the National Equities Exchange and Quotations Center held in Beijing and held in 2016 Pikrantong children's wear strategy release and landing the new board media communication. Luo Sanfan, the founder of Parkland Brand, said that as a forerunner of the domestic children's clothing brand, Peirceland has always been committed to becoming a fashion leader in the field of children in the Internet age. The listing of the new three boards will be an important milestone in the development of the brand . Park Kelan brand operators Tong Tong Chuang Tong Yan companies will leveraging the support of the existing brand advantages, based on the development of e-commerce business, and actively expand the trillion-level children's industries incremental market space, and strive to develop into a full Channels, all categories, multi-brand, multi-platform brand of children's products brand, to create a comprehensive children's ecosystem. Parkland brand founder Luo Jianfan released the strategy of the earliest introduction of the international trend of children's clothing Polanyi brand "Tongchuang Tongxin" may be more unfamiliar to many children's clothing consumers, but "Piklan Dili" brand in the domestic consumption of high-end children's clothing The market is familiar. According to public information, the famous brand Parkland Emperor operator Beijing Tongchuang Tongxin Network Technology Co., Ltd. is a well-known brand in the field of children's clothing company, mainly engaged in children's clothing and related fields of products, design, development, production and sales integration Mode of operation. The company's main operating children's clothing brand Parkland Dili (PACLANTIC) was founded in 1994, is one of the earliest well-known children's wear brands. Founder Luo Jianfan returned from the United States founded Parkland brand, the concept of the brand and American sports, casual design style into the country. For more than two decades Parkland has always focused on children's wear with an international perspective. With excellent product quality and unique design style, it has attracted many mid- to high-end home consumers and gradually developed into a leading brand in the children's wear industry. It has witnessed and accompanied the development of China's children's industry growing up. As the first children's wear brand, Parkland won the "Oscar" award in the Chinese apparel industry - the annual award of Chinese apparel brand and won the title of "China's Good Product" issued by AQSIQ. Parkland brand awareness will undoubtedly allow the company in an increasingly competitive domestic children's clothing industry more advantages. Industry consolidation Internet + high-quality e-commerce strategy to seize the opportunities Data show that China has 220 million children under the age of 14, accounting for 16.6% of the total population. China's infant and baby clothing market for cotton and daily necessities will reach 250 billion in 2016 the size of the market. And with the opening of the "second child" and parents becoming mainstream consumers after 80, their spending power and habits are constantly improving. Children's wear, especially middle and high-end brands, will continue to maintain a good upward trend and the entire industry will also enter the middle-to-high end consumption Transfer of growth stage. The apparel industry both inside and outside the unanimous view that the development of children's wear enterprises are subject to great policy support, there is great potential children's wear market. On the other hand, as market cakes become larger, more enterprises are also snatching this market. Apart from many local garment enterprises who are involved in the children's wear industry, overseas children's wear brands are also pouring into China. At the same time, the development of the Internet Changes in consumer patterns have a huge impact on the original children's wear market, especially in the field of children's wear and electricity suppliers, which plague the entire market with low-quality and low-priced children's clothes. The industry competition is extremely fierce. The entire children's wear industry has entered a new stage of integration and development. Faced with the current opportunities and challenges of the coexistence of the market environment, Parkland brand operators Tongchuang Tongxinxin multi-brand strategy to cover different segments of the consumer market, and has achieved full-line online and offline coverage. Tongchuang Tongxin owns the license of PACLANTIC brand and at the same time, it develops and sells TOREAD KIDS. Its main sales channels are Tmall, Jingdong, Vipshop, Dangdang and other major e-commerce platforms, and E-commerce business achieved rapid growth. Parkland brand founder Luo Jianfan said that to carry out online and offline dual-core drive, the current Parkland brand will use the existing platform for transformation, through the use of offline cumulative customer reputation and influence, the offline brand and Give full play to the advantages of design and production, docking with the laws of the Internet sales, online offline advantage to achieve the transfer. And the operators, suppliers, etc. into a closed-loop, the rapid injection of resources to achieve accelerated growth, the brand resources into a channel of resources, the brand online channel to create a brand new ecological chain. To play a brand advantage Innovative e-commerce marketing to achieve corner overtaking For the traditional industries, the Internet brings more than just channel changes, but also subvert the brand building and marketing, in the face of the strong rise of the Internet brand, How to continue the existing brand advantage is the market is most concerned about. In response, Luo Jianfan said: "Parkland Lantau brand has more than two decades of experience, brand and quality, is the key to establish the status of Parkland Dili industry, which is still the company's future development of the two important core.On the one hand, We will always adhere to build excellent products, high-quality products to win consumer acceptance, and strive to continue Parker Emperor brand in the consumer center of product comfort, high quality brand image, on the other hand, we always stand on the international perspective, through And foreign outstanding designers, in the brand image, product design and other aspects continue to enhance the brand's core competitiveness.For the Internet age marketing innovation, Luo Jianfan said that Parkland brand is not limited to the traditional flow is the electricity supplier model, but already in Actively promote the brand communication interconnection, younger .First, starting from the consumer interest to create their own IP, innovative content, through the vivid image and young consumers to establish the spirit of resonance; the other to create three-dimensional, diversified members Fan marketing, but also with mobile Internet marketing, entertainment marketing, community marketing, And other means of marketing and a new generation of consumers to establish sustained and effective communication and services to quickly adapt to the network sales environment, the use of new marketing hot spots to achieve cornering overtaking. Diverse business strategy layout big data to create a children's industrial ecosystem Parker Landi brand strategy conference, Luo Jianfan said that children's wear is a traditional industry, is also a sunrise industry, the continuous development of the industry, the future market has greater value. The company's children's wear business leveraging Internet technology and platform will enter a period of rapid development, The Company will further expand its activities in the area of ​​children's clothing and other related products to expand its children's product line, including sports, parent-child packaging, cross-border e-commerce and baby products, to increase its share with consumers Touch points to create full coverage of multi-level children's brand strategy.Luo Jianfan said follow-up companies will actively layout around the application of big data technology in children, based on mobile Internet platform as the main trading platform for IT, through Internet technology, deep plowing VIP, the use of online & offline member fans and other advantages of capital , And a new generation of consumers to establish continuous and effective communication and services to flexible supply chain as the core competitiveness of data analysis for value-added services through the establishment of industry opinion leaders community, the establishment of cross-industry children's industry alliance as The core business layout in the children and family-related industrial chain at all levels, through the complementary use of resources and utilization of each other to maximize the added value of the industrial chain, build a child-centered ecosystem.Children industry has to leveraging the capital to achieve the king Advanced With the "second child" open and 80 after the parents become the mainstream consumer groups, spending power and habits continue to improve, especially children's wear high-end brand consumption will continue to maintain a good upward momentum, the industry has also entered the low-end to high-end Consumer growth phase of the transfer, it can be said that the new outlet of the children's industry has come .Proplante brand founder Luo Jianfan speech Luo Jianfan said the listing of the new board is Parklain brand development path of another new starting point in the face of one trillion Children's industry market, to stand out in the Ebb Tide not only to play the brand's core Fight advantage, leveraging support capital needs, the company realized capital connection will greatly push forward the process of brand strategy, build children's industry platform has a large advantage. On July 27, Tongchuang Tong Xingang announced the first round of fixed-plan increase and took a new step in the capital layout. Luo Jianfan said, "For more than 20 years, always adhere to focus on the children's wear industry, more because of their love of this industry. Contact with children, the production of colorful, full of fresh elements of children's clothing is a happy thing, I hope the future Tongchuang Tongxin can make Parklain Brand the advocate and leader of children's health and sunshine lifestyles, which is my personal dream and will be the next goal of the new brand of Parkland Brand.
Womens' Dress,Short Dress,Women'S Skinny Dress,Ribbed Dress
Taizhou Osley Garments Co.,Ltd , https://www.osleyapparel.com