2017 Harbin Fashion Week is about to open in Ice City

On January 4th, the 2017 Harbin Fashion Week press conference was held at the Red Square Art Museum in Xicheng. Wang Jun, deputy secretary-general of the China National Garment Association, and Li Wei, president of the Harbin Committee of the China Council for the Promotion of International Trade, attended the press conference. Ji Jiaying, deputy director of the Harbin Municipal Information Office, presided over the press release of Wang Limei, president of the Heilongjiang Provincial Garment Industry Association.

2017 Harbin Fashion Week Press Conference

Harbin Fashion Week has been successfully held for five consecutive years, opening up the links between industry, industry, brand, market and citizens, establishing a model of brand operation and value innovation, and becoming one of the three famous fashion weeks in China. .

Ji Jiaying, deputy director of the Harbin Municipal Information Office, presided over the press conference

“2017 Harbin Fashion Week” is supported by China National Textile and Apparel Council and Heilongjiang Provincial People's Government. It is hosted by Harbin Municipal People's Government, China Garment Association, China Fashion Designers Association, Heilongjiang Garment Industry Association, Harbin CCPIT, Nangang District People's Government. Organized by Hongbo Commercial Group, Harbin Culture and Press and Publication Bureau, Harbin Municipal Bureau of Commerce, Harbin Women's Federation, Harbin Western Development and Construction Office, Xicheng Red Square, will be held in Xicheng Red Square from January 12th to 16th. Held.

Wang Limei, President of Heilongjiang Garment Industry Association

The theme of 2017 Harbin Fashion Week is: ice and snow. As the world's first fashion week in 2017, this year's Harbin Fashion Week lasted for 5 days, including 14 major events in the professional fashion week and the beautiful life carnival. In addition to the opening ceremony / closing ceremony / award ceremony, there are 47 international designs. The division brand was released. In addition, the 2016 China Textile and Apparel Brands Annual Conference, the 4th China Autumn and Winter Clothing Industry Promotion Alliance Winter Promotion Conference, the 2nd “Fashion Meets Art” Cross-border Exchange Conference, the International R&D Institutions, and the Local Designers Return to the Nest The content is rich and the highlights are numerous.

2017 Harbin Fashion Week highlights the following features:

First, the international platform. The major development opportunities brought about by the consensus “One Belt, One Road”; the cooperation and development of enterprises and countries in fashion and culture. In 2017, Harbin Fashion Week invited 120 fashion designers from 34 countries and regions including Russia and Ukraine to participate in the release. Among them, there are 20 countries from the “Belt and Road”. Belarus Fashion Week, Czech Prague Fashion Week, Vancouver Fashion Week in Canada, St. Petersburg Fashion Week, Vietnam Fashion Week, Moldova Fashion Week, China International Fashion Week, etc., and other top ten fashion week presidents came to Harbin. The world's leather jacket king, top leather brand, top men's brand Zilli, the world's second largest eyewear manufacturer Safilo will also make a wonderful appearance in this fashion week.

Second, the global release. This fashion week presents a three-dimensional, networked, and all-media globalization report. Fashion media from 18 countries and regions came, Tencent video, LeTV, Youku, iQiyi, Netease live broadcast 5 live broadcast platforms reported the first time. About the United States APP, Fashion Week official website official micro-series seamless live broadcast, "Fashion Bazaar BAZZAR" strong media scene hit. Tencent Video, after successfully broadcasting the 2016 Weiwei Swimwear Show, will broadcast the entire show of Harbin Fashion Week to the world in 5 days. It is expected that the number of clicks and viewers will exceed 100 million. Ukrainian fashion TV channel producer, editor-in-chief of Russia Sobaka.ru, editor of WorldBridalMagazine, Slovak national television, Thai fashion magazine "LIPSandLipsGarcons", Slovak fashion magazine "Starrproduction", "BratislavaFashionDays" and other international fashion media organizations, fashion opinion leaders Both will come to Harbin to report on the fashion week.

Third, art crosses. Art-themed, art and finance, art and clothing, art and design, art and derivatives... comprehensive cross-border integration. Head of the Russian-American Foundation, Head of the Japan Art Foundation, President of the Italian PDG Art Foundation, Head of the Ethiopian Art Foundation, Director of the Modern Art Museum of Tokyo, Japan, Curator of the Venice Biennale, and Academy of Fine Arts of Tsinghua University Dean and other international fashion art fund leaders, curators of the International Art Museum, curators of international art exhibitions, artists from home and abroad, etc. will come to Harbin to interact with the community.

Fourth, business transformation. The entire line integrates clothing brand, surface accessories, manufacturers, designers, clothing managers, terminal distributors and other elements of the apparel industry chain to form a three-dimensional linkage of all-round all-factors. “There are orders, buyers, retails, and “shows and buys”, which brings a new expression concept and business transformation paradigm to the Chinese garment industry. It can be said to be a pioneering work.

Fifth, research and development landing. R & D institutions, designer studios, brands and design talents at home and abroad have landed in Harbin. The world-recognized fur fashion brand and leading supplier of fur fabrics - Kopenhagen Fur has a global fur industry innovation center - Copenhagen International Creative Center (KiCK), the Copenhagen Heilongjiang R & D demonstration base will also be located in Xicheng Red Square Creative Harbor, which was grandly opened during the Harbin Fashion Week.

This year, the top ten associations in China's garment industry will join hands with local superior enterprises to develop synergies for the development of autumn and winter clothing. Guangdong Garment Industry Association will bring Guangzhou Cotton Tree International Fashion City, Shaanxi Garment Industry Association to bring Yulin wool pants and so on. Direct business and enterprise docking. Professional local new designers, young entrepreneurs Wen Xue, Han Dongyang and other first settled in Qing Chuang Hui. In the future, Qinghuanghui will introduce a fashion incubation and acceleration mechanism to help more local and international designers enter the business, grow and develop, enter the market and enter the consumer.

Sixth, festival interaction. With the completion of the beautiful life industrial park, on the basis of the original European style, we will cultivate a new way of life in the city, create a festive atmosphere, and create a “beautiful life carnival”, which not only has clothing, but also has a shape, life, and all beauty. The related elements are connected in series to enhance the people's human character and artistic characteristics, so that the public has a sense of participation, fashion, happiness and ritual, forming a creative way for everyone, everyone will match, everyone knows the original beautiful lifestyle. "Beautiful Life Carnival" is the main business linkage of Xicheng Red Square. During the period, the film star Wang Baoqiang, with hundreds of supermodels, performed the world's first big show on the longest runway. Fashion Week has expanded into a happy zone for Harbin's winter people's fashion life, driving urban consumption.

Editor in charge: Liu Xiaomei

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