H&M introduces Clog wood and platform shoes

[This site] H&M will join forces with Sweden's international shoe brand, Swedish Hasbeens, to reignite the trend of Clog wood and platform shoes in the world.

Three Clog wood and platform shoes tailored specifically for H & M, inherited the Swedish 70's retro style, and will be on April 20, 2011 landing around the world about 150 H & M designated stores. Swedish Hasbeens's exquisite craftsmanship and eco-friendly materials perfectly confirm that fashion and fun are equally environmentally friendly.

Ann-Sofie Johansson, H&M's director of global design, is pleased to say, “I like the natural simplicity of Hasbeens with wood and leather. They are good at merging traditional styles with Swedish specialities and designing modern charms. They are made of Hasbeens for H&M series. The perfect 70s bohemian style with the fashion mainstream this season is absolutely flawless."

Emish Blixt, founder and designer of Swedish Hasbeens, said: “We firmly believe in producing better shoes for a better world. We hope to bring more fun and creativity to fashion, and at the same time reflect environmental public welfare. We can design works for H&M, We are deeply honored! Taking this opportunity, we can further promote the concept of Hasbeens and let more customers around the world enjoy our designs and products.”

The three clogs designed by Swedish Hasbeens for H&M are bound to become the wardrobe essentials this spring. Among them, the most eye-catching is the complex belt-type wedge heel, the three buckles of the foot, the staggered belt at the upper, together with the wood wedge heel, so that the Roman style is different.

These wedges come in three colors: a creamy and brown upper with a light-colored platform heel, or a black upper with black wood. The Other is summer high-heeled sandals with a single buckle at the crotch and a creamy or red upper with a light-colored wood sole. The third paragraph is a wood-base slope-slippery fish head shoe, and a serpentine leather upper has laces. Each section has 35-39 yards to choose from. The three models will be exclusively sold by H&M, and will surely become a must-have for spring 2011 after being launched in designated stores!

Swedish Hasbeens was founded by Cilla Wingrd Neuman and Emy Blixt, two childhood playmates, in 2007 and is now available in 22 countries around the world. The history of the brand began in 2006, when Emy won 300 pairs of 70s Clog wood and thick-soled shoes, thinking that these shoes will be lifted. Since then, she first introduced a simple wooden leather shoes, immediately win the favor of the market: real wear, fun and comfortable design makes people love at first sight. Hasbeens now has a number of international fans, even sought after by celebrities such as Sarah Jessica Parker and Maggie Gyllenhaal. However, the real soul of these Clog wood and thick-soled shoes comes from a long history, as well as the traditional craftsmanship that has been used naturally.

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