Analysis of the Seven Outdoor Sports Markets in China

The seven districts are: Northeast China, North China, Northwest China, East China, Central China, South China, Southwest China

Northeast China (including Liaoning, Jilin, Heilongjiang):

At present, the number of single outdoor shops in the northeastern region is the largest, and the number of outdoor brands active in this area is also the largest. This area is affected by climate factors and is the best area for outdoor sports products.

North China (including Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia Autonomous Region):

At present, the outdoor brand stores in this area have a faster speed, and the rising trend is obvious.

Northwest China (including Ningxia Hui Autonomous Region, Xinjiang Uygur Autonomous Region, Qinghai, Shaanxi, Gansu):

This area has very good natural conditions, but consumer capacity is weak. Some local brands in the northwest that can combine local culture sales are relatively good.

East China (including Shandong, Jiangsu, Anhui, Zhejiang, Fujian, Shanghai):

Consumers are relatively cautious, brand choices are relatively high, and the speed of outdoor brand stores is also on the rise. However, the impact of electricity suppliers in this region is more obvious. Sales of outdoor brand stores are not very good. Price is a very important factor.

Central China (including Hubei, Hunan, Henan, Jiangxi):

Consumers are relatively cautious, brands have more choices, and the speed of opening outdoor stores is also on the rise.

South China (Guangdong, Guangxi, Hainan):

Outdoor development in this area is relatively poor, except for the relatively good development in Colombia, the development of other brands in general. For the Southern District, there are more outdoor products that require spring and summer products, such as cold and deodorant anti-mosquito products. However, most brands do not focus on this aspect at present, resulting in products that are not suitable for the southern market. Southern District is the next nugget for outdoor sports brands.

Southwest China (including Sichuan, Yunnan, Guizhou, Tibet Autonomous Region and Chongqing Municipality):

There is demand in the outdoor market, but the spending power is limited. It is also evident that the upward trend is evident.