Liu Ye wearing a Beanpole costume, backpack recording grandpa show

Wearing Beanpole clothing and backpacks

Grandpa and porter Liu Ye

It is understood that Beanpole chose this program because the program focuses on family life and shows the grandfather's style, and the brand's "Happy Culture", which focuses on family happiness and traditional values, is brought to the customer. The Four Cultures concept of “Happy Culture”, no progress due to past glory, positive “Spirit of Hope” and pursuit of natural harmony “Naturalism” perfectly fit.

With the refinement of the social division of labor and the acceleration of the pace of work, the working pressure of office workers has increased day by day, and the time for children to accompany their parents has also become less and less, there have been a lot of empty nest families, plus older people have a range of entertainment life options Narrow, causing their spiritual life to gradually empty. As a large-scale intergenerational communication reality TV show created by Dragon TV, the Chinese version of “Grandpa” takes on the purpose of bringing happiness to the elderly and the audience. It encourages the elderly to be proactive and enjoy a good life. It will lead to social life for the elderly. s concern. This feature will help the system to demonstrate the Beanpole brand family happiness culture, happy culture, hope fineness and naturalism, deepen the general public's perception of the brand, and achieve deep memory of Beanpole and the program.

By then, Beanpole casual clothing and backpacks will be the fashion choice for summer consumption.