National clothes need to improve international competitiveness

The apparel industry in the country is facing difficulties such as lack of awareness of apparel brands, declining international market share, continuous increase in production and operating costs, and increased pressure on competition. It is necessary to innovate and develop national brands and enhance international competitiveness.

In addition to the rising costs caused by the slowdown in the global economy, China's garment industry is facing deep-seated problems. Insufficient innovation is one of them. China's garment industry is a market that tends to mature. This is an inevitable field of innovation. “Design is the core value of clothing.” In the Chinese clothing industry, most companies have stayed in the traditional model. The design is still in the backward phase of paper layout. It takes too much time and trial production costs, resulting in a long period of new product development. In the developed countries of the apparel industry, the average period is 2 weeks, and the fastest in the United States is 4 days, while the average in China is 10 weeks. The gap is very obvious.

The garment industry is an important support for China's national economy, and plays an important role in export trade. However, China's garment industry is also facing the dilemma of declining international market share. Insufficient innovation is a big problem. Innovating Chinese clothing and developing national brands is an inevitable choice for winning new advantages in international competition. The establishment of the China National Garment Research Center; the creation of a garment named China Garment University, systematic training of applied clothing professionals; to build a museum with clothing as a cultural carrier, to show the unique cultural charm and personality characteristics of Chinese costumes.