The Children's Place China's first store to land in Global Harbor

On the morning of September 8, North America's leading fashion children's wear, The Children's Place (hereinafter referred to as TCP), opened in China's first physical store. Adrienne, Senior President of TCP Strategy Cooperation, Teh-Ling, President of TCP International Business, Yu Dianzhen, General Manager of Shanghai Mabei Apparel Co., Ltd., Mr. Zhou Jing, International Business Director of Senma Apparel Barabara Division, Sun Zhenxu, Senior Manager of Shanghai Global Port Operations, Fashion The hot mom Vivian Xu and many guests, the major fashion media gathered in Shanghai Global Harbor, a total of grand celebrations.

Approaching the TCP store on the 3rd floor of the Global Port 108, the scene was crowded and lively and became a beautiful scenery. During the ribbon-cutting ceremony, the guests cut the ribbons together and witnessed this unforgettable moment. I wished that the Shanghai Shanghai Yuexing Global Harbor Store business would be prosperous. The opening ceremony was a perfect ending in the wonderful catwalk performance, attracting countless occasions. Consumers stop and buy.

As a global children's wear brand, TCP has been dedicated to providing children with fashionable, high-quality and affordable products since its inception in 1969. After years of development, TCP now occupies the top of the North American children's wear market, opening 992 stores in the US, Canada and Puerto Rico, and has 211 international distribution points, open and operated by 8 franchise partners in 20 countries. .

In March of this year, Zhejiang Senma Clothing Co., Ltd. announced a long-term strategic cooperation with TCP. The opening of China's first physical store has made a good start for TCP's Greater China operations, and the follow-up will further expand the business development and layout of TCP in Greater China, through direct sales, retailers and e-commerce. The omni-channel approach to developing and operating TCP services in Greater China (including Hong Kong, Macau and Taiwan) provides Chinese consumers with a consistently trending North American fashion apparel.