Ordos Cashmere Brand: To Make Men's Wear the Best
As we all know, China is a big country in the world of designer clothes, but it is not a big brand. As a brand rooted in China, Erdos has an unshirkable social responsibility, which is to create the Chinese's own world brand.
In August 2003, Ordos Brand established Ordos Garment Co., Ltd. in Beijing, and based on cashmere products, it has extended to the men's clothing line, adding endless tension to this legendary brand of Ordos.
In order to better operate Ordos men's clothing, in August 2004, Ordos Group decided to formally cooperate with a well-known brand marketing operation company in Zhejiang, Zhejiang Bangcheng Garment Co., Ltd. to jointly create Erdos men's clothing.
Whether products can become brand names, in addition to the internal quality of clothing and cultural content and other factors, the important one is the consumer awareness of this product. In this regard, Zhejiang Bangcheng Garments Co., Ltd. can be said to have certain rights. Since the establishment of Bang Cheng Co., Ltd., they have been represented and operated by both the Italian brand and the Spanish brand, which have been well received by domestic consumers. Not only that, but also has more than 90% of high-end menswear brands in the country have had cooperation in the development, design and production experience, it can be said that Bangcheng has a strong brand operation concept and a strong design and development team. And most importantly, Bang Cheng has its own development and design studio in Italy, so it can grasp important information on the changing trends of international fabrics, styles and colors in a timely manner.
The Ordos brand has long established its place in the minds of domestic consumers. Therefore, the birth of Erdos men's clothing can be said to have taken full advantage of time and place. Since its inception, Erdos Menswear has been adhering to the needs of the public as the basis, based on the quality of products to create a high-end public brand business philosophy, while establishing a quality service, professional sales, unparalleled service concept, promote the set Smart, bold, pioneering and innovative entrepreneurial spirit. With keen market insights, unique insights into the world's fashion trends, and forward-looking understanding of fashion trends, through the unremitting efforts and tenacious efforts of all of the company's colleagues, Bang Cheng Co., Ltd. took only a short period of two years to let Ordos's senior men's brand has been upgraded.
With a leap in time, the brand built by Ordos and Bang Cheng has been five years old. After more than five years of experience, men's clothing in Ordos has grown to a great extent. From the beginning of a single high-level men's wear and high-level men's clothing sales, to the current development of men's fashion and high-end men's wear, Erdos menswear has developed a marketing path of its own. Now the consumer groups of Ordos men's clothing can use one of the most popular words, that is, the size of all-consuming. Whether it is a young boy in his early 20s or a successful man of 30 to 40 years old, Erdos men’s clothing is suitable for them.
In 2010, Bang Cheng will try to push Ordos men's clothing into the national market and strive to establish Ordos men's clothing as a high-profile brand with no blind spots in consumers' minds. At the end of March 2010, Bang Cheng will carry a large-scale brand event in Beijing with Ordos men's clothing to promote Ordos men's clothing to the national market.
After more than five years of experience, Erdos men have achieved certain results and are now working hard to complete the creation of the Chinese people's own world brand! Social responsibility. I believe that in the near future, Ordos men will surely have their own vast world.