Anniversary Birds Women's Wear September OTC Wenzhou Clothing Big Brand Product Extension

Recently, Baoxi Birds Clothing Co., Ltd. held an ordering meeting for the fall and winter of 2010 at the headquarter of North Fujian and reported the appearance of the Zion Bird Women's Products. Yesterday, relevant responsible person said that the new women's brand positioning as high-end fashion, in September, northeast, northwest and other places more than 100 large stores, there will be women's cabinet.

It is reported that the Anniversary of the Baoxiu Women's Wear Collection has been long overdue. Many agents proposed to the company five or six years ago that they hope to be able to wear women's products. Agents believe that women's wear will be more active and sales will be better. Due to various considerations such as teamwork and energy, the Announcement of the Announcement of Women's Birds has never been called out. This time, women's representatives met with agents for the first time, and the agency's response was very good. More than 100 agents with large stores said they wanted to push women's products.

In fact, since 2008, the company has launched a multi-series horizontal development strategy for the same brand, and has launched the SAINT ANGELO business, the SAINT ANGELO classic and the S.ANGELO. , and SAINT ANGELO LADIES. After the Announcement of Announcement, the funds are mainly used for terminal expansion. At present, there are more than 200 large stores with 500 square meters and over 1,000 square meters.

In the past, thousands of square meters and even tens of thousands of square meters of integrated stores opened by men's and casual wear brands in Wenzhou City have now become ready-made channels for listing new brands.

At the end of last year, another listed clothing company in Wenzhou City, Metersbonwe Fashion Co., Ltd. launched the children's wear brand “me&city kids”. The current terminal path is mainly the original Metersbonwe terminal. Recently, the company's relevant departments are discussing the release of foreign investment in some markets for children's wear.

In recent years, more and more leading companies in Wenzhou have started to expand their products. Li Yanhui, the consultant of the Wenzhou Garment Merchants Association and former secretary general of Zhejiang Garment Association, said that brand extension has many advantages, many resources can be shared, new brands can be promoted at a lower cost, and new profit points can be realized for the company.