Functional fabrics make hot money
The continuous high temperature weather after the flood has brought about the annual "high temperature economy" tide. Quanzhou's shoes and clothing industry, distribution industry and tourism industry have seized this business opportunity, and the Nuggets "high temperature economy"
High temperature brings a series of business opportunities
"The shoes are going to be hot on the road." "Every day is like a steaming sauna." "My life is given by air conditioners."... The continuous high temperature in Quanzhou has caused many citizens to ridicule this climate. However, the high temperature roasting is not only the ground, but also the "high temperature economy" of Quanzhou: the shoes and apparel brands have launched functional products with ventilation and sun protection, and the "lazy economy" such as errands and take-out has warmed up; A beautiful landscape of the tourist market.
Functional products are favored
Shoes and apparel products and fabrics with functions such as ventilation and perspiration have become a major boost for Quanzhou’s “high temperature economyâ€
The continuous high temperature of 30+ degrees Celsius brings a new wave of consumption of functional fabrics and shoes to the Quanzhou market. The reporter visited and found that many local sports brands have used functional products as the main products, and the price ranges from 300 yuan to 500 yuan.
In a Peak store in the city, sales staff recommended Parker's five generations to reporters. He said, "This shoe is equipped with P-Boom ejection technology and GRADIREN dual gradient acceleration technology, and PEAK SURFACE high-performance technology mesh plus dynamic webbing system can ensure the light and breathable while firmly locking the foot. Reduce sweating and slipping."
Zhang Changmou, general manager of Shishi City Liuliu Ba Textile Technology Co., Ltd. told reporters that since the summer, many sales of textile fabrics with moisture permeability, breathability and perspiration have been growing, which can solve the problem of people sweating and dampness at high temperatures. He told reporters, "Many innovative technologies have been favored by the market in the application of textile fabrics. For example, one-way type of moisture-conducting fabrics, using the groove-type edge of the edge design, enhance the fabric's single-guide wet and dry Functionality, body sweat can be instantly pulled out to the surface of the fabric, while the edge of the design can firmly lock the moisture, so that the sweat does not ooze, and the external moisture and sweat can not penetrate into the clothes, giving the athletes a comfortable experience. ."
In addition, the functional textile fabrics commonly used in summer include moisture wicking fabrics, warm fabrics, air-conditioning fabrics, radiation-proof fabrics, and easy-care fabrics (waterproof, oil-proof, and easy to decontaminate). Today, consumers are pursuing personalized and functional products, coupled with the help of high temperature weather, functional textiles are becoming a “good helper†for product innovation. However, Chang-Mou opinion, textile fabrics enterprises must speed up innovation by science and technology to improve the quality and comfort of the product, the only way to achieve and meet rising consumer demand dress.
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