Global color trend forecast for spring and summer 2020: decoding, vocalization, and ecstasy

Lead: WGSN global color trend forecast will turn the three seasons forward-looking trends into a specific palette from fashion to interior decoration and technology products. You can be the first to see the market in 2020. Colors will change to cool tones, and they will be fresh and edgy for the next decade. You can also see the warm natural colors, which are the antidote to the digital connection era.

WGSN's global color trend forecast transforms the three seasonal forward-looking trends into a specific palette for everything from fashion to interior decoration and technology products. You can be the first to see the market in 2020. Colors will change to cool tones, and they will be fresh and edgy for the next decade. You can also see the warm natural colors, which are the antidote to the digital connection era.

decoding

As we know, the combination of science and nature is changing the world, and genetic data is becoming a mainstream topic. In 2020, we will change the way we design, dress and survive.

Voice

The old power structure will change in 2020, the young-generation and emerging economies will mature, and large companies will have the same influence as the government. In this new world, it is especially important to increase transparency and carry out actions.

Empathy

As humans become more and more digital, numbers will become more and more human. In 2020, we will look for and promote emotional intelligence in the workplace, in the purchase of products, and in our personal experience.

Millenium pink has reached market saturation, but this trend will continue. From soft orange to light mint green, all colors will no longer be limited by gender in 2020. Please keep an open mind when planning seasonal products.

Orange and yellow have stood firm in the past few seasons, but in the spring and summer of 2020, they will surpass the young market and move towards the mass market. It will emerge in a large number of markets of all ages.

A long time ago, bright colors were only used for bikinis, and gray was only used for suits, but it is no longer the case. Consumer confidence in color is on the rise, so it's time to rethink these rules and apply color in unexpected ways.

Warm, sun-like colors are always popular in the summer, but in 2020 there are also blue and green colors that are cold and medical, which caters to consumers' love for the new avant-garde color when the new era opens.

What does humanity mean in the digital age? Fuss explores our desire to connect with nature, to cater to our pursuit of physical and mental health, and to make technology more savvy and human. The color of this trend is soothing, warm and practical.

The decoding theme combines science and nature to explore a world that is highly accurate in the production of clothing and health care, all thanks to the development of DNA technology. The theme is cool, futuristic and contrasting.

In 2020, who is the most powerful? Voice! The subject is to study the ever-changing demographics and look for the power to change the world. After the 95s and emerging economies are about to mature, big names have become the force to promote positive change. The trend is fascinating, optimistic and slightly retroactive.