Professionals teach you how to buy wedding bedding
This year is a big year of marriage. The Hangzhou shopping mall entered the sales season one month ahead of the previous year. From the end of August, the sales of bedding products showed a significant increase. What kind of bedding are you preparing to purchase for your wedding? There are so many varieties of bedding on the market that it is really difficult to configure the full set of lines.
We have specially consulted the professionals of the manufacturers and shopping malls, and they have put forward a lot of purchasing suggestions for the newcomers.
Red Suite is not the only option
Manager Yang of Hangzhou Shinuo Products Co., Ltd. said that since September, sales of Schnauzer's wedding products have soared, accounting for about 30% of the total sales. There is a detail that he remembers very clearly. When the Century Lianhua Qingchun store was reopened on the 6th of this month, the wedding pieces sold by Schneider Home Textiles were all pink or other small floral products.
In the past, red was the main color of the newcomer. The more red the bed puts, the more festive it is, sometimes even ten. However, if you still do this, it is a bit out of date. Manager Yang said that in the first two years, the large red multi-piece bedding was almost a must-have for newcomers. However, this situation has changed since the first half of this year. "Wedding products have gradually evolved from a single red color to a multi-color system in previous years, such as pink, purple, and bean paste, which account for an increase in the proportion of sales." Merchants analyzed that this may be related to the buying habits of new people. In the past, parents bought more wedding bedding for their children. Nowadays, parents and children come together to purchase a lot. Although parents think that the red-colored multi-pieces are more traditional and festive, young people prefer pink and lavender. Easy tones such as bean color.
Manager Zhu of Hangzhou Jiebai Bedding Department said that customers in Hangzhou area prefer the color of light and elegant style when purchasing bedding products. The big red color is too grand in ordinary life. In order to balance the practicality and reflect the festive style, new people like to use a compromise method to buy 2 to 3 sets of bedding, one of which is used for a large red wedding day, and the other is usually used.
Home textile supplies are a soft decoration
More and more newcomers will consider whether they are compatible with the overall decoration style of the living room when purchasing bedding, and bedding becomes part of the overall decoration of the living room. The person in charge of the bedding department of a shopping mall in Hangzhou introduced that some bedding brands also provided the same series of products as towels and umbrellas, which echoed the style of bedding and won the favor of many newcomers. At the same time, the bedding department of the mall also provides accessories such as slippers and toiletries kits, which can be matched with multiple colors.
Manager Yang of Schneider Home Textiles said that home textile products are also called soft decoration of living rooms. With the improvement of people's living standards, people's requirements for bedding products are getting higher and higher, and the functions of bedding products have been extended to decorative and functional. Wedding products like Schnauzer can be divided into simple and fashionable, warm and romantic, classic luxury and other series. Personalization and diversification are becoming more and more obvious. The middle and high-end consumer groups pay more attention to the brand and style of the products, and pay attention to the product patterns, colors and styles of the bedrooms. The middle and low-end consumers pay more attention to the cost performance of the products.
From the design point of view, this year's most popular wedding bedding products include color plus lace combination, small floral and embroidery combination, satin jacquard and embroidery combination; from the aspect of technology, the most popular are pleating, cross stitch, Hand-embroidered, etc.; from the aspect of style, the most popular are the small floral series with simple style and Korean style, and the European classic natural luxury suite series. On the fabric, Schnoir has a soft touch, good color and good elasticity. The environmentally-friendly twill active cloth and the satin jacquard fabric with rich colors, strong three-dimensional shape, no ball and no fading, respectively consider the needs of customers with different consumption powers.
Some newcomers also require some unique and individual designs. Manager Yang of Schneider Homes has just received an order from Binjiang. A couple of new people bought a round bed and asked for a round sheet of two meters in diameter, as well as matching quilt covers and pillows. Manager Yang said that although there are not many personalized orders, it shows that the market has such a demand. The cost of customizing this pair of newcomers will be about 20% more expensive than ordinary ones.
How many beddings are there in Hangzhou?
How many beddings do you have to buy in marriage? Hangzhou girl Xiao Chen spent a lot of time thinking about this issue. From her little sister, she got a list of widely distributed bridal bedding configurations, which are divided into three levels: luxury bedding, wedding dowry, two sets of bedding, four or eight sets, and (spring and autumn), feather Velvet quilt (summer), duvet or silk quilt (winter), pillow or advanced function pillow, suitable for kit size cushion core, four season bed cushion (spring and autumn), wool velvet bed pad (winter), multi-purpose for all seasons Blanket (Spring and Autumn); high-end bedding wedding dowry includes two sets of high-end wedding four-piece or six-piece, silk quilt (spring and autumn), silk quilt or summer cool quilt (summer), duvet or wool quilt (winter) , advanced function pillow, cushion core suitable for kit specifications, four season bed pad (spring and autumn), wool bed pad (winter), hard cotton; economical bedding wedding dowry including two sets of high-end wedding bedding Four-piece, four-hole or seven-hole (spring and autumn), quilt (summer), wool or seven-hole fiber (winter), pillow, suitable for kit size cushion core.
Manager Yang of Schneider Home Textiles said that the matching of bedding products is not too many, but mainly in the matching. Generally two sets of multi-piece sets, with a 5 kg silk quilt, a 2 kg silk quilt, a blanket, a soft mattress, a double pillow, can form a basic configuration, others can follow their own Demand added. At present, many home textile brands offer “one-stop†bedding shopping options. Customers can match the basic configuration in a store. For example, Schneider Home Textiles can provide quilt, piece sets, cushions, summer items and other overall home textile products. .
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