Shenzhen Zixuan Costume FROM LIFE Life Starts Here
I. Company Profile
FROMLIFE is one of the brands of Shenzhen Zixuan Garment Co., Ltd., established in 2010. It is a professional women's wear enterprise that integrates design, planning, marketing and production. It is located in the Shenzhen Special Economic Zone, Shenzhen.
Professional and excellent brand design team, high-quality marketing team to provide dealers with efficient and high-quality services, from the shop site selection, decoration guidance, personnel training to operation management, after-sales service, etc. everywhere reflects the FROMLIFE team rigorous, to implement the management system.
Second, the brand interpretation
FROMLIFE Chinese is interpreted as: from life
The brand's existence is the same as fashion and art. She was born in life, longer than life, and she will return to life. Wash the lead and embrace the new season of nature and comfort.
FROMLIFE leads us into the most familiar but also the most difficult to understand life art, to experience the artistic inspiration that life brings to us, let us return to life, happy life and enjoy life.
Life starts here!
Third, the design concept
The simple and clear style interpretation, full of style and structure in the simplicity, make clothing become the carrier of the creation of sculpture art. Through the use of soft, high-quality fabrics, cut out asymmetrical, stacking various space-like senses, will be life Incorporate design, show life in the design, let us start from here, lead the unique example of fashion innovation.
Fourth, brand positioning
Design positioning: simple and comfortable, stylish and casual
Mental ageing: Modern urban women aged 28-40 have a unique style of dress.
Market Positioning: Stores in the first and second class cities in China and prosperous commercial pedestrian streets.
Customer Positioning: Urban fashion women who receive RMB 2,000-5,000 per month.
Price positioning: Spring and summer: 300-600 yuan \ pieces, autumn and winter: 300 yuan -1200 yuan \ pieces.
Positioning of fabrics: Mainly cotton, linen, silk and pure natural fibers, supplemented by imported high-grade synthetic fabrics.
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