G2000 sister anagram enters the mainland in autumn and winter 2010 new products released in Shanghai

Anagram opens in Shanghai

Hong Kong Horizon 2,000 Group, which owns the G2000 clothing brand, has launched a new women's brand “anagram”. Its first store opened in Shanghai recently and is expected to land on the Beijing market next year.

According to reports, there are 42 stores in the country that have opened the classic brand G2000, its consumer groups are mainly targeted at people over the age of 20, and "anagram" consumer groups are mainly 30-year-old urban white-collar women, its price is G2000 brand 3 to 4 times.

An anagram is a metamorphic word: When the letters in a word are rearranged in other order, they can form a new word. Therefore, every design of anagram has been carefully thought out in order to be able to mix and match with other styles in the same series.

Anagram 2010 autumn and winter new products

Anagram recently held a brand launch conference at HAMILTON HOUSE, Fuzhou Road, Shanghai, which has both Chinese and western cultures. Mr. Tian Beichen, the company's chairman, and Ms. Xu Yi, the product development director, together with the guests, shared the anagram 2010 autumn and winter products and shared New season's fashion trends.

Anagram is a high-end women's brand for Asian women who have a taste for life and a certain pursuit of life. It is designed for fashion women who know how to appreciate simple and high-quality things, and where individuals travel extensively and pursue quality products. Unlike other Asian brands, anagram adhering to the purpose of originating in China and going global. Designers create exquisite and unexpected proportions and lines through exquisite cutting techniques and simple design details. The anagram abandons the flashy, retains its elegant style and highlights the design elements. Both classic and timeless, but also originality: simple, modern, elegant.

The anagram design team has a strong Italian design background and has a deep understanding of the Italian cut and the European style. The team's designers have served on famous brands, including MaxMara, Anteprima and Shanghai Tang. Miranda Tsui, director of product development at anagram, graduated from the Royal Academy of Arts in London, and worked as a fashion consultant at MaxMara Group in Italy. Miranda and the designers under her leadership have unusually strict requirements for the production process and tailoring, and the production materials are imported from Italy, France and Japan.

Ingenious, irreplaceable. This is anagram.