Thermal underwear "blow" up to 200,000 fines
The reporter learned yesterday that in order to purify the thermal underwear market, the industrial and commercial departments will reflect on consumers' concerns and conduct centralized inspections from now on. Once they verify that there are false propaganda activities, they will be severely punished.
The reporter went to a shopping mall in the city on the grounds of buying underwear. An underwear salesperson recommended a underwear with a price of 600 yuan and called it a "heating" function. The reporter asked what the underwear "heating", the salesperson just blindly repeated, "This underwear is used in high-tech materials imported from Japan, will collect the heat of the human body and the outside world. As for what principle, it is the manufacturer's Trade secrets, we do not know."
In subsequent visits, the reporter encountered a number of similar situations: some lingerie claims to enhance metabolism and human immune function; some claim to have auxiliary treatment effects on various diseases such as lumbar shoulders; some claim to have weight loss and nourishing skin functions. When reporters asked about the reasons, the salespersons were, invariably, “high-tech†congested.
Industry sources told reporters that some high-tech technologies are now used in textiles, but it is unrealistic to have so many attractive features for constructing simple underwear. In the final analysis, some of the publicity of thermal underwear there is a negative phenomenon of hype concept. Some thermal underwear manufacturers took “nanoâ€, “bamboo charcoalâ€, “heating magnetic spinâ€, “heating card†and other concepts to speculate, in fact, most of them are unworthy of names, and the health care function is beyond discussion. This year, the situation is rather special. The high operating price of cotton has increased production costs. Compared with other winter clothes, the profit margins of some underwear manufacturers have been severely squeezed. In order to attract consumer eyeballs and grab food profits, some manufacturers have racked their brains to play the "concept" card in the face of some "failures" in adopting price competition strategies.
The law enforcement personnel of the Hanjiang Industry and Commerce Bureau who had started the inspection in advance told the reporter that in the two days of law enforcement operations, although there was no underwear product involving “three nos†or “name brandâ€, there was a case of suspected publicity. At present, the relevant business has been investigated and once it is found that its false propaganda is established, it will impose a fine of 10,000-200,000 in accordance with relevant regulations.
Author: Yangzhou Evening News Belts
The reporter went to a shopping mall in the city on the grounds of buying underwear. An underwear salesperson recommended a underwear with a price of 600 yuan and called it a "heating" function. The reporter asked what the underwear "heating", the salesperson just blindly repeated, "This underwear is used in high-tech materials imported from Japan, will collect the heat of the human body and the outside world. As for what principle, it is the manufacturer's Trade secrets, we do not know."
In subsequent visits, the reporter encountered a number of similar situations: some lingerie claims to enhance metabolism and human immune function; some claim to have auxiliary treatment effects on various diseases such as lumbar shoulders; some claim to have weight loss and nourishing skin functions. When reporters asked about the reasons, the salespersons were, invariably, “high-tech†congested.
Industry sources told reporters that some high-tech technologies are now used in textiles, but it is unrealistic to have so many attractive features for constructing simple underwear. In the final analysis, some of the publicity of thermal underwear there is a negative phenomenon of hype concept. Some thermal underwear manufacturers took “nanoâ€, “bamboo charcoalâ€, “heating magnetic spinâ€, “heating card†and other concepts to speculate, in fact, most of them are unworthy of names, and the health care function is beyond discussion. This year, the situation is rather special. The high operating price of cotton has increased production costs. Compared with other winter clothes, the profit margins of some underwear manufacturers have been severely squeezed. In order to attract consumer eyeballs and grab food profits, some manufacturers have racked their brains to play the "concept" card in the face of some "failures" in adopting price competition strategies.
The law enforcement personnel of the Hanjiang Industry and Commerce Bureau who had started the inspection in advance told the reporter that in the two days of law enforcement operations, although there was no underwear product involving “three nos†or “name brandâ€, there was a case of suspected publicity. At present, the relevant business has been investigated and once it is found that its false propaganda is established, it will impose a fine of 10,000-200,000 in accordance with relevant regulations.
Author: Yangzhou Evening News Belts
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