Bring Fashion Week to the general public: London consumers pay to watch

London Fashion Week in 2019 Spring and Summer will be held from September 14th to September 18th, 2018. Fashion Weektime catwalks are open to the media, buyers and industry, but the organizers of the British Fashion Council (BFC) will expand the fashion week's influence among ordinary consumers, from September 20th to September 23rd. The three-day London Fashion Week Festival.

Last year's London Fashion Week attracted 14,000 spectators, with the aim of recreating the atmosphere of London Fashion Week to consumers and giving them the opportunity to connect directly with consumers.

This London Fashion Week will welcome a group of British new designer brands to release fashion shows, the British women's brand Mother of Pearl will open the "show and buy" fashion show at the Fashion Week, showing exactly the same as Fashion Week Fashion show.

British emerging fashion brands, including Bobby Abley and Georgia Hardinge, which have not entered the official London Fashion Week schedule, will also host fashion shows during the Fashion Week.

Beyond the show, there is also a shopping gallery curated by British opinion leader Millie MacKintosh, which will bring together a group of well-known British and cutting-edge designers, as well as a home collection shopping gallery curated by Erica Davis.

Another cutting-edge designer, Liam Hodges, will participate in the capsule series founded by BFC's new partner, Low Heat. Low Heat is a new platform created by the global music platform Boiler Room to share works by renowned local and international artists.

A series of industry seminars will also be held during the same period, including:

Alice Black, Co-Director of the Design Museum, tells the story of the late fashion master Azzedine Ala?a and his work

Roundtable on the theme "Women in Fashion": exploring diverse topics

London Fashion Week tickets range from 20 pounds to 200 pounds.

The Spring and Summer Week of 2019 has announced its official schedule more than a month ago, including the Victoria Beckham eponymous brand and the British fashion icon Alexa Chung. Six Chinese designer brands: Jamie Wei Huang (Huang Wei), Ryan LO (Luo Zikai), XU ZHI (Chen Xuzhi), Xiao Li (Li Wei), Steventai (Steven Tai), Huishan Zhang (Zhang Huishan) following the last selection of 2018 After the London Fashion Week in autumn and winter, I was selected again for this London Fashion Week.

Previously, British designer brand Anya Hindmarch announced that it would withdraw from the traditional fashion week, but the brand will hold a three-day installation art exhibition at the Banqueting House in London, London during the London Fashion Week from September 14th to 16th. Tickets are 7.5~15 pounds.

One of the focuses of this art exhibition is inspired by the brand Chubby Collection, which is known as the world's largest “bean bag”. The audience sat on the bean bag and looked up to see the zenith painting by the 17th century painter Peter Paul Rubens.

In addition, the audience can listen to Poppy Delevingne and Claudia Winkleman to read bedtime stories and the meditation meditation provided by App Happy Not Perfect.

During the exhibition, a flash shop called Chubby Cloud Shop will be opened to sell the Chubby Collection and limited edition items for the exhibition.

The art exhibition will be part of the brand's latest strategy after Anya Hindmarch's event in February after Chubby Hearts. Anya Hindmarch is trying to break away from the traditional London Fashion Week catwalk and turn to more creative experiences that face consumers.