Seven strategies of network marketing

[China Glass Network] Marketing is the process of planning and implementing ideas, products, service ideas, pricing, promotion and distribution to create transactions for individuals and organizations. Network marketing is an inevitable outcome of human economic, technological and cultural development. Network marketing is not limited by time and space, and has largely changed the traditional marketing form and format. For network enterprises, network marketing has improved work efficiency, reduced costs, expanded the market, and brought social and economic benefits to enterprises. Compared with traditional marketing, online marketing has become internationalized, informatized and paperless, and has become a trend of marketing development in various countries. In order to promote the popularization and development of network marketing, it is of great significance to carry out strategic analysis of network marketing.
1. The analysis generated by network marketing The emergence of network marketing is the result of the development of science and technology, the transformation of consumer values ​​and commercial competition. The technological foundation generated by network marketing, the 21st century is the information century, and the development of science and technology, economy and society is welcoming the arrival of this era. The development of computer networks has further changed the content of the information society. In the age of information networks, the application of network technology has changed the way information is distributed and received, changing the environment in which people live, work and learn, cooperate and communicate. Enterprises are also taking advantage of the rapid development of new technologies in the network to promote the rapid development of enterprises. Internet marketing uses the Internet as the media to implement marketing activities in new ways, methods and concepts, and more effectively promotes the realization of individual and organizational trading activities. How to develop online marketing and occupy emerging markets in such a market with great potential is both an opportunity and a challenge for enterprises. Internet marketing is also a result of the transformation of consumer values: meeting the needs of consumers is the eternal core of business operations. Using the technology as a commanding height to provide various types of services to consumers is an important way to gain future competitive advantage. When the market economy develops to this day, most products are extremely rich in both quantity and variety. Consumers can select and purchase goods and services based on their personal psychological aspirations. The more they need, the faster the demand changes. Consumers will take the initiative to obtain information related to goods through various possible channels, increase trust in products and strive for psychological satisfaction. Internet marketing also arises from commercial competition. As the market competition becomes more and more fierce, in order to gain an advantage in the competition, all enterprises have made every effort to find ways to attract customers. It is hard to say that there are new and unique ways to win. . Network marketing can save a lot of expensive store rents, reduce the consumption of inventory goods, make the scale of operations unaffected by the venue, and facilitate the collection of customer information. All of these can reduce the cost and cost of business operations, shorten the operating cycle, and fundamentally enhance the competitive advantage of enterprises and increase profits.
2. Analysis of the basic characteristics of network marketing Fairness: In network marketing, all enterprises are on the same starting line. Fairness only means giving equal opportunities to different companies and different individuals, and does not mean equality in the distribution of wealth.
Virtuality: As the traditional spatial concept changes due to interconnection, there is a virtual space or virtual society that is different from the actual geographic space.
Symmetry: In network marketing, interconnectivity greatly reduces the asymmetry of information. Consumers can search the web for any information they want to know and get timely guidance from experts.
Fuzziness: Because the interconnections blur the boundaries that many people are used to. Among them, the more significant is the blurring of corporate boundaries, the blurring of producers and consumers, and the ambiguity of products and services.
Complexity: Due to the ambiguity of online marketing, economic activities become confusing and difficult to distinguish.
Monopoly: The monopoly of network marketing is a monopoly formed by creative destruction. It is a short-term existence. Because of the continuous emergence of new technologies, new monopolists will continue to replace old monopolists.
Multiplicity: In online marketing, a transaction often involves multiple trading relationships.
Quickness: Because of the interconnected nature, economic activities have the characteristics of fast running, you can quickly search for any information you need and respond instantly to the market.
Positive feedback: In the network marketing, due to the rapidity of information transmission, people have a frequent, rapid and intense interaction, thus forming a continuous positive feedback mechanism.
Global: Due to the interconnection, beyond the limits of national boundaries and regions, the economic activities of the entire world are closely linked. The rapid flow of information, currency, goods and services has greatly contributed to the process of world economic integration.

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