In-depth network marketing strategy
[China Glass Network] How to develop an online marketing strategy? Listening to eknow cracking the hidden rules 2010 is the year of enterprise network marketing, the Internet is becoming a new marketing treasure of the enterprise. How to develop a complete network marketing strategy? This is almost the number one problem that all companies need to solve in network marketing.
If you are the business owner plagued by such problems, or your boss has given you such a "difficult" task, eknow network marketing experts have two suggestions, can help you develop a perfect network marketing strategy.
Go ahead and figure out what the current online marketing strategy looks like.
Second, the network marketing strategy company, of course, needs to be measured by hard standards.
eknow decrypt network marketing - Internet marketing consultant company type <br> a traditional public relations firm
Traditional public relations companies, such as Ogilvy & Mather and Weida, are well-known public relations companies, but strictly speaking, they are not professional network marketing consultants. The advantage of such companies is that they have been exposed to traditional marketing for a long time. They have accumulated a certain customer base, but they are involved in network marketing late, and there are not many related talents. The experience of network marketing needs to be improved.
Second, network integration marketing company
Network integrated marketing company is currently the leading force in the network marketing industry. The number of companies accounts for the vast majority of the industry, and it has the advantage that the industry is difficult to surpass: Advantages 1, early intervention, long-term experience in network marketing communication, and rich Network marketing experience; Advantage 2, the company's core team has both traditional advertising marketing talents, as well as cutting-edge network marketing talents, Internet, marketing, and creative, and more reserve talents; third, SEO, public opinion monitoring, etc. The basic means is matched with the company's own system platform, and the technical force is strong.
Most of the current network integration marketing companies are doing the whole case, with word-of-mouth communication, network public relations, and network event planning as the main means of communication, through search engines, forums, blogs, microblogs and Other channels to spread.
Of course, not all network marketing consultants have the above advantages. The real network marketing consulting company is still a minority, and companies must look carefully when choosing cooperation.
Third, technology-based network promotion company
Such companies mainly focus on technology promotion, and some focus on search engine marketing, such as Baidu bidding, Google bidding, etc., while others focus on website construction, website promotion, website optimization, etc., but the overall network marketing planning services are less involved. .
Eknow network marketing decryption - network marketing consultants choose standard success stories Want to explore the strength of network marketing consulting company, must look at the customers he served. On the one hand, look at the customer's reputation. If his client list includes big customers such as well-known companies and government agencies, the strength of this company must be no doubt; on the other hand, look at the project effect. Even if the customer's popularity is slightly lower, but follow the traces of network marketing communication, such as the company's word-of-mouth performance in the network, the influence of network activities, the quality of soft-text communication, etc., the strength of network marketing consulting companies can also be seen.
Company Size
Regarding the size of the company, one thing is that there is no inevitable connection between scale and actual operational capability. The main reason is to look at the core team responsible for your project. Take eKnow as an example. Usually, the team of eKnow has more than 8 team members, namely project leader, planning director, planning copy, executive director, and various channel leaders (such as forum, blog, Weibo, search engine, Q&A). Community, etc.). At this point, companies should ask clearly. Like some network marketing companies now claim that they have many branches in the country, the scale is very famous, but the actual number of staff assigned to you may not exceed three.
Planning plan
In the future network marketing battlefield, more attention is paid to the innovation of marketing means and the commercial value brought by excellent creativity. For a truly professional network marketing team, the conventional network marketing method is only the foundation. They pay more attention to the purpose of high-end business planning, combined with the communication characteristics of the Internet, to develop marketing methods that are consistent with brand temperament, creative and sustainable. Tailor-made personalized network marketing planning.
After receiving a plan, the company must first see whether the other party has sufficient macro control capabilities and whether it has a long-term strategic vision. Secondly, a standard network marketing plan, creativity is the core, a successful network. There is always a creative idea behind the marketing; later, the expected workload of the entire program, what effect is expected to be achieved, there must be a clear description.
Fourth, the service process
If the other party does not say nod words no matter what you say, then you should be cautious. You must know that there is no guarantee of the bottom line is equal to deception, the other party either does not understand, or is eager to get rid of your money. Instead, those companies that only give you a conservative commitment, you should be treated seriously, think about it, be honest and trustworthy, not deceive customers, how much courage you need in this era.
In addition, “interaction†is important for business and network marketing service providers. If the other party does not need your participation from beginning to end, all you have to do is wait for the good news. Then you should also pay attention to it. Any good network marketing communication plan requires both parties to pay attention to and communicate with each other. The discussion and summary of the stages will enable the overall communication plan to be executed more perfectly.
Five, the price
Choose a network marketing consultant company, and avoid unilateral pursuit of low prices.
When I first contacted online marketing, many companies would think that since I am not an expert in this area, I will not suffer from the cheaper one. But is this really the case? For example, you have to buy a bottle of perfume to send a girlfriend, but do not understand, roadside shops and formal shopping malls, you will venture to the roadside shop to buy it?
Choosing an online marketing consultant should focus on cost-effectiveness.
On the one hand, in the case of providing the same service, the two network companies with similar strengths are of course the ones that choose more favorable ones; on the other hand, they must combine their own budgets and reasonably choose the cooperation partners. If your budget is limited, this Money may not be a big deal for large network marketing consultants, but for small companies you are their big customers, they will give you a better team and better service.
The above is a brief summary of the steps that must be experienced and the several commonly used judgment methods when enterprises conduct network marketing communication and choose network marketing service providers. Eknow reminds you that choosing an internet marketing consultant company must consider what effect the company wants to achieve through online marketing, and also consider the situation of the company itself. The so-called tailoring is suitable.
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