Yashilin: Doing Strong Tie and Strengthening Clothing

Established in 1991, Zhejiang Yashilin Group has now become a modern enterprise integrating ties, shirts, dyeing, yarn dyeing, printing and home ownership. It has stepped into the rank of "China's apparel industry sales and top 100 profit" and its total assets have exceeded. 2 billion yuan, covers an area of ​​266 acres, a construction area of ​​more than 200,000 square meters, and employs more than 2,600 people.

“The strategic goal of our brand building is to build the '13579' and 'ASILIN' brands into well-known menswear brands through integration of resources, which will eventually drive the 'Yashilin' brand into an international brand.” Deputy General Manager Fan Linkang told reporters.

The brand road starts smoothly

In the brand development blueprint described by Fan Linkang, “13579” is oriented towards the working class of the 9th-5th Five-Year-Funded working people, and enters the domestic market with medium-high product quality and value-for-money prices to meet the low- and middle-income population's quality products. The market demand; "ASILIN" is positioned for the pursuit of high-quality clothing and cost-effective urban high-income people in the city, with classic style, high product quality, superior cost-effective cut into the market to meet the pursuit of quality of life of consumer groups demand.

It can be seen that the positioning of the two brands is complementary, and in the past two years, 45 counters and 55 supermarkets have been set up in Shanghai, Chongqing, Changsha, and Hangzhou. “We plan to build more than 80 self-operated counters for two brands on the basis of sales networks initially established in East China, South China, Southwest, and Central South China in 2011. The sales network of supermarket systems will reach more than 100, and the sales volume will reach 3,000. Ten thousand yuan." Fan Linkang said.

Quality, management and escort

The reason why Yashilin has such a grasp can accomplish the above goals. There are two main advantages for Yashilin to escort its escort: one is quality assurance, and the other is high management level.

Yashilin's necktie fabric nano-setting technology can make the treated tie fabric products have outstanding waterproof, oil-proof, anti-fouling, breathable, washable, not easy to change color, non-toxic, odorless, etc., can be tie textile companies Many business opportunities allow companies to create products with different characteristics. The superior quality and differentiated concepts demonstrated by such products will greatly increase the market competitiveness of products and can stimulate the company’s market sales and brand establishment. Although the existing nano-tie in the market has excellent performances such as waterproof, oil-repellent, and wrinkle-resistance, due to the difference in process technology, its additional performance has certain limitations. The ties and fabrics processed by Deco Nano-type technology introduced in this project have improved in waterproof performance, color fastness, and friction resistance compared with the nano ties on the current market.

The management team is seen by Fan Linkang as another core competiveness of the Yashilin Group. “The company implements teamwork spirit from top to bottom. The senior leaders actively create a rapid-response process mechanism and permeate this concept throughout the organizational structure and people. The entire operating process of the business, finance, material, supply, production, and sales."

In 2009, Yashilin's total sales revenue was nearly 400 million yuan, with a profit of 33.81 million yuan, foreign exchange earnings of 30.4 million US dollars, and taxes of 17.94 million yuan. Annually producing more than 16 million high-quality neckties, more than 5 million fine-clothings such as shirts and scarves, and over 100,000 flowers in its own year. "Yashilin" ties and fabrics have been awarded "provincial brand-name products" and "national inspection-free products". The "Yashilin" trademark has been recognized as "China's well-known trademark" and its products have been sold to over 50 countries in Europe, America, Southeast Asia, Japan and South Korea. area.

In the new year, Yashilin Group is focusing on the core of “making a fine tie industry and strengthening the apparel industry”. The goal is to achieve an annual output of 18 million high-end silk ties and 1.2 million high-end shirts. Yashilin will continue to give full play to the advantages of the “leadership” enterprises in Zhangzhou. In the process of transformation and upgrading, it will innovate and develop, extend the industrial chain, and take a pentium posture and ride in the textile industry.