ESCADA sweeps Shanghai and feels modern romance

On-site ribbon cutting at the opening ceremony

Recently, the internationally renowned luxury brand ESCADA China's first new concept store opened in Shanghai ifc shopping mall. Megha Mittal, Chairman of the Board of Directors, Mr. Bruno S?lzer, Chief Executive Officer and Vice Chairman of the Board of Directors, and Mr. Morten Christensen, President of Asia Pacific Region, accompanied the famous movie star Ms. Huang Shengyi to visit the reception and jointly cut the ribbon for the concept shop of Shanghai ifc.

Founded in 1976, ESCADA is an internationally renowned haute couture and accessories brand, opening many new and renovated boutiques around the world. The new concept shop design in Shanghai ifc mall was created by the brand architects personally, using modern design techniques to create a gorgeous space, perfectly depicting the brand's modern elegance and charming sensibility. The concept and philosophy of the new concept store is designed to create a relaxed and pleasant shopping environment, so that customers feel as if they are at home - relax and indulge them. The overall atmosphere is luxurious and laid back. Brand logos are present throughout the store. The wooden floor with black floor tiles and golden paint is the most unique decoration example in the new concept store. The bright walls and ceilings soften the design of the indoor patchwork into a pleasant background. The use of contrasting colors and materials makes the interior design fresh and attractive. Modern crystal chandelier, plush carpeted seating area and decorative elements such as vases and sculpted elements create the living space elements of the new concept store. Of course, the main focus in the store is the series being displayed. The creative window design conveys artistically the information that the series has penetrated, leaving people unforgettable.