Nike Sportswear2009 launches AW77 series (Figure)
Nike recently unveiled a series of posters for their AW77 collection, aiming to generate buzz around this iconic line. The campaign features some of the biggest names in sports and entertainment, such as Kobe Bryant, the MVP of the 2008-09 NBA Finals, tennis legend Maria Sharapova, hip-hop icon Sofia Boutella, Brazilian football sensation Alexandre Pato, tennis superstar Rafael Nadal, known as the "King of Clay," and boxing champion Manny Pacquiao from the Philippines. The photoshoot was executed by renowned fashion photographer David Sims and celebrated stylist Karl Templer. This impressive lineup of both models and creatives underscores Nike's commitment to making the AW77 series a standout moment in their history.
The Athletes West (AW77) collection was originally created back in 1977 by designer Geoff Hollister. It marked the inception of the hoodie as a sport-specific garment, specifically tailored for runners. Now, Geoff, who is part of Nike Sportswear, has revisited his original designs to bring forth a fresh take on these timeless pieces.
This collection is not just about nostalgia; it’s about reimagining the classics. The AW77 series combines retro charm with modern innovation, appealing to both athletes and style enthusiasts alike. Whether you're a fan of basketball, tennis, or simply appreciate great design, this collection offers something for everyone.
As Nike continues to push boundaries in athletic wear, they’ve also made sure to surround themselves with top talent to make this launch unforgettable. The collaboration between David Sims and Karl Templer brings an artistic edge that elevates the campaign beyond just marketing—it feels like a celebration of culture and sports intertwined.
For those eager to explore more of what Nike has been up to lately, there’s plenty more where this came from. Keep an eye out for future releases and updates from the brand as they keep reinventing themselves while staying true to their roots. And remember, every step you take could be part of your own journey inspired by the legacy of the AW77 collection.
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This post highlights the recent release of Nike’s AW77 collection posters featuring prominent figures like Kobe Bryant, Maria Sharapova, and Rafael Nadal. Designed by Geoff Hollister in 1977, the collection marks the beginning of hoodies tailored explicitly for runners. Today, Nike has revisited these classic designs under the guidance of Geoff himself, adding a modern twist. The campaign includes notable personalities and creative minds like David Sims and Karl Templer, emphasizing Nike's dedication to the AW77 series. Additionally, the collection bridges the gap between retro aesthetics and contemporary style, making it appealing to diverse audiences. Stay tuned for further developments from Nike as they continue innovating within their athletic apparel line.
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