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In today’s fast-paced global fashion landscape, the Prince Dragon brand has emerged as a powerful symbol of China’s rich cultural heritage and modern style. Rooted in strong ethnic traditions, it has captured attention through its unique blend of innovation and timelessness. As a brand that boldly promotes traditional Chinese culture, Prince Dragon not only preserves the essence of national identity but also keeps pace with contemporary fashion trends. It stands as a classic example of how traditional values can be reimagined for the modern era, making it one of the most culturally significant and stylish brands in China.
Founded in 1995, Prince Dragon Holding Group Co., Ltd. began as Zhejiang Prince Dragon Garments Co., Ltd. and has since evolved into a large, diversified private enterprise. The group now includes subsidiaries such as Zhejiang Prince Dragon Investment Development, Zhejiang Prince Dragon Packaging, Zhejiang Prince Dragon Culture Communication, Prince Edward Import and Export Trade, Zhejiang Zhuji Taizilong Garment Factory, and Zhejiang Shepherd Garments Co., Ltd. Internationally, the brand has expanded to multiple countries, with over 30 sales branches and more than 2,500 stores worldwide, solidifying its presence as an international label.
The brand portfolio is led by three major names: Prince Dragon, Prince Edward, and 74. Each targets different consumer segments while maintaining a shared commitment to quality and style. Prince Dragon focuses on confident, mature men, aiming to build an international brand rooted in Chinese tradition. Prince Edward, an extension of the animation industry, caters to children's fashion, promoting a vision of growth and creativity. Meanwhile, 74 appeals to young, fashion-forward consumers who value individuality and avant-garde design.
Quality lies at the heart of the Prince Dragon brand. "We are the successors of the dragon, and true quality is essential," the company emphasizes. From raw material selection to final packaging, every step reflects a dedication to precision and excellence. The company operates one of the world's most advanced intelligent clothing production bases, utilizing top-tier machinery from Germany, Japan, and Italy. This commitment to fine craftsmanship ensures that each piece of clothing not only meets but exceeds international standards.
Prince Dragon's design team continuously expands its product range, offering casual jackets, suits, trousers, T-shirts, sweaters, shirts, windbreakers, and more. Each collection is inspired by cultural themes, including annual series, outdoor collections, and traditional Chinese fashion like the Tangzhuang line. These designs resonate deeply with consumers, setting the brand apart from competitors.
To maintain its high standards, Prince Dragon strictly follows ISO 9001 and ISO 14001 certifications, ensuring consistent quality and environmental responsibility. Over the years, the brand has received numerous awards, including recognition as a "National Mianjian Product" and being named a "Brand-Name Product in Zhejiang Province." Its reputation for reliability and quality has made it a trusted name in the industry.
Today, Prince Dragon continues to grow, consistently ranking among China’s top 500 private enterprises and earning the "Double Hundred" award in the apparel sector for five consecutive years. With an annual production capacity of 5 million pieces and sales exceeding 1 billion yuan, the brand remains a leader in both domestic and international markets. Through its unwavering focus on quality, culture, and innovation, Prince Dragon is shaping the future of Chinese fashion.
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