TomFord change pushed women back from GUCCI own luxury brand

According to recent reports on the Vogue UK website, Tom Ford is set to venture into the women’s wear market, a move that has been long anticipated by many in the fashion industry. Currently, his company is actively seeking investors, and it has been revealed that a minimum investment of 300,000 euros would be required to kickstart the women’s production line. Interestingly, Tom Ford left Gucci two years after launching his eponymous men’s brand, later collaborating with Zegna to introduce a luxury men’s bespoke collection. He also expanded into perfumes and sunglasses, but has consistently refrained from venturing into women’s fashion—until now. Last year, during an interview with The Lady magazine on this topic, Ford expressed his intention to enter the women’s market, stating, "Women's wear is definitely going to happen, but I don’t think I can just dive in and start designing women’s clothes right away. I need to find a niche that hasn’t been explored yet. Once I figure out how to do it, and when men’s sales reach my targets, I’ll come back to the women’s world—but that could take two or three years." Now, with this announcement, it’s evident that Tom Ford believes the timing is ripe. Finding the right investors may take some time, but as he famously remarked, "I will never retire, unless death takes me. I will always work." Since leaving Gucci, Ford hasn’t slowed down. In early June 2007, his flagship store on Madison Avenue in New York opened, marking his triumphant return to the fashion scene. When asked about the decision to focus on men’s wear initially, his response was characteristically witty: “Because I couldn’t find anything to wear in today’s market—it’s all about being young, new, and new again. None of it suited me.” Despite criticism, particularly from the New York Times, which described his boutique as a “parody of unintentional hilarity,” Ford remained unfazed. Since launching his brand, he’s made it clear that he doesn’t seek approval from critics, preferring instead to cater to clients who share his aesthetic sensibilities. His signature style—a tailored black suit with a narrow waist and sleeves, paired with an untied tie and unbuttoned collar—is beloved by those who resonate with his vision. Despite the current economic downturn, Ford’s brand continues to thrive. Recently, an English client placed an order for 23 suits from the New York store, and more men’s boutiques are opening globally. His perfumes and eyewear lines are also proving popular. These successes have bolstered his confidence to explore the women’s market, a move reminiscent of Karl Lagerfeld’s similar expansion into women’s fashion. Like Lagerfeld, Tom Ford is unafraid to challenge himself beyond traditional design. Beyond building his brand, he has ventured into filmmaking, debuting his directorial effort, "A Single Man," at the Venice Film Festival this year. At the press conference, he explained, "Making movies is something I’ve always wanted to do and will continue to pursue. Life without risk is too mundane. While the fashion industry is incredible, it’s becoming increasingly uninspired. For me, the true essence of design lies in creation—creating worlds, people, lifestyles, and even death itself. Filmmaking allows me to bridge fashion with broader creative endeavors, making both more meaningful." Tom Ford’s relentless pursuit of innovation and his unwavering commitment to his craft ensure that he remains a pivotal figure in the ever-evolving landscape of fashion and beyond.

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