Outrageous marketing five major innovations
[China Glass Network] In order to win the competition in the market, many companies are now actively engaged in marketing innovation, and have explored a number of distinctive and effective marketing methods. However, there are also some enterprises, marketing innovation does not take the right path, but instead of deceiving and harming consumers as a means to implement deceptive business ethics, these out-of-the-box marketing innovations are naturally taken care of by consumers.
The out-of-the-box marketing innovations that are common in the market are numerous:
The first is the concept of hype, using people's trust and pursuit of new technology products, deliberately to develop new products titled "new concept of technology" to deceive consumers and promote product sales, such as energy-saving and climate that cannot prove its efficacy Type, antibacterial, green and environmentally friendly refrigerators, air conditioners, young, life-long nutrition, cosmetics and pharmaceuticals, nano water, nano clothing, etc.
The second is to create a trademark, imitate the trademarks of well-known products in the market, such as product graphics and color. It is difficult to distinguish between true and false, and sells its products in a way that is mixed with fish.
The third is to climb the offer, discounting, cutting prices, buying a gift, a few sales, and Other concessions to attract customers, but actually engaged in price fraud.
The fourth is "cloning." Brand, or borrowing a name, to attract consumers to buy the product, or to name the brand name, sell the same product, use other people's well-known brands, sell their products, or use fake names, similar or similar to the brand products. Through unfair means such as brand rebranding, hoeing to the end, and different characters, the fish is caught in the market.
The fifth is to boast a promise, the after-sales service of the goods is well done, the service commitment is never honored, and the "three guarantees" and "five guarantees" flow in the air. These outrageous marketing innovations are inevitable to be seen by consumers. Once the conspiracy is revealed, when Sima Zhao’s heart is well known, the enterprise will embark on the road of “deceiving people, people will be deceivingâ€. It’s time to lift the stone and smash the feet of your own feet.
Marketing innovation is valuable, and the operating price is higher. Marketing ethics and business reputation are the foundation of the company. If marketing innovation does not take the right path and becomes a scam, it will be contrary to business ethics, and the marketing innovation without ethics is the sharp edge of the enterprise's reputation. The more the company's business reputation is left, the more regrettable it is when consumers don't buy your account anymore.
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