Thoth is a classic design brand that blends the pure, nostalgic memories of childhood in a small village in Vienna with the elegance of Parisian fashion. This fusion creates a refined, international style that resonates across cultures. Operated in the Greater China region—including mainland China, Hong Kong, Macao, and Taiwan—Thoth is designed by Guangzhou Soth Clothing Co., Ltd., drawing inspiration from the East while maintaining a timeless Western charm.
At its core, Thoth tells the story of a wandering violinist, a romantic legend who roamed through Europe like a flowing melody. From his hometown of Kindorf near Hartberg, Austria, to Vienna, Hanover, and Genoa, he carried his music with him. In 1961, he found love in Paris, and this journey shaped the very essence of the Thoth brand—rooted in the beauty of music and the art of clothing.
Throughout his travels, he searched for inspiration, blending traditional and exotic cultures into a harmonious expression of freedom, romance, and individuality. His journey never stopped—he kept singing, exploring, and creating. This spirit lives on in Thoth: a brand that tells stories through fabric, color, and form, dedicated to those who value depth, emotion, and artistic expression.
Thoth clothing is crafted from comfortable, free-flowing fabrics such as cotton, blended with silk, wool, and high-tech materials to offer both elegance and practicality. The brand targets intelligent women aged 25 to 40—those who appreciate simplicity, beauty, poetry, and artistry in their daily lives. It’s for women who seek elegance not just in appearance, but in how they live, think, and express themselves. Thoth is more than fashion—it's a story woven into every piece, dedicated to the heart.
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