Learn the top ten secrets from sales experts

Li Ka-shing once said that "I have a good business exercise in my life as a salesman. I can't buy it with 1 billion yuan."

When many people talk about sales, they simply think of “selling things”. This is just a one-sided understanding of sales. In fact, life is everywhere, because sales are actually analyzing needs, judging needs, solving needs, and meeting demand. the process of. For example, when we go to a new environment and introduce ourselves, we are selling ourselves. If we do an academic report, we are selling some of our own opinions to the participants, and there are many kinds of examples.

However, in reality, many people's sales are not very successful. Marketers are desperately making appointments, explaining, and wooing customers. They have broken their legs and worn their mouths. But customers just don't buy them. The reason for chasing them is actually analyzing, judging, If the demand is deviated and the other party's needs are not met, our goal will be difficult to achieve.

It is often seen that marketers can't wait to introduce products and quotations when they see customers. They can't wait to deal with them immediately. Listening to his experts' explanations often makes people lament that their sales knowledge is lacking, so that his professional knowledge can't be played well.

Sales are regular, just like dialing a phone number, the order can't be wrong. The basic process of sales is well known to everyone. Here, combined with my years of actual sales work experience and sales training, I will summarize the ten sales and share it with everyone.

Advance sales preparation

Sales preparation is very important. It is also the basis for reaching a deal. Sales preparation is not limited by time and space. Personal accomplishment, understanding of products, mentality, personal recognition of corporate culture, understanding of customers, etc., it involves too many projects, not to repeat here.

The second move to mobilize emotions, you can mobilize everything

Good emotional management (emotional intelligence) is the key to success in sales because no one wants to communicate with a depressed person. Positive emotions are a kind of state, a kind of professional cultivation, and a conditional reflection that is formed immediately when you see a customer. Marketers use low emotions to see customers, which is a waste of time, even the beginning of failure. No matter what setbacks you encounter, you should adjust it as soon as you see the customer, otherwise you would rather rest at home and not see your customers.

Therefore, when we are ready to visit customers, we must adjust our mood to the peak state.

What is the peak state? We sometimes have this feeling. We are very energetic today, and we are full of confidence. It seems that everything is not in the air. This is the peak state. The success rate of doing things in this state is very high. This state can sometimes be absent, and we seem to be unable to control it. In fact, this state of affairs can be completely controlled after a period of training. For example, athletes can quickly adjust themselves to the peak state before the game.

So how can we adjust the mood to the peak state? How can we control this state?

Wake up every morning to listen to a good aspirational disc or listen to a very exciting song. You can say "I am better" to yourself and give yourself some good psychological hints. A good mood is the beginning of a good mood of the day.

At the same time, we must also understand some specific ways to adjust emotions. Here is just a simple list of the basic methods of adjusting emotions. Interested friends can read some books in this area.