Botz cowboy - choose Botts, Bo once successful.
Focus on professional achievements, quality casting brand. ---------- Botz cowboy --- Bo once successful! 30 years product design culture precipitation 20 years R & D essence of the summary 10 years retail monopoly experience verification 5 years national chain experience to explore a mature business and casual denim brand a coverage of 200 flagship stores across the country, 1000 successful stores strategic plan Has quietly kicked off. Botz cowboy - a legendary brand development path In the early 1930s, from an ancient alley in Houston, western United States has a tailor shop, owner Botts is a informal, passionate, always hung Optimistic and confident smile guy, he often can put some new elements into his craft, his craft called a must in the local, his tailor shop brings together a group of loyal followers. A fortuitous inspiration, he put a seemingly unobtrusive canvas into a very unique color bag, when he put out the pants on the day, many new and old customers flocked, have asked press This custom-made, so this trendy pants immediately spread throughout the streets, forming a general chase stick boom, enduring. Its original technology and version to the United States contemporary jeans culture left an indelible mark on the culture. The late 70s, Burce II experienced the Vietnam War inherited the ancestral ancestors, "Botts" for the name of the tailor shop, extending his father's legend. In his opinion, his father created a multi-pocket jeans denim love free, unrestrained personality, he firmly believes that this is the trend of the public. In 1985, Little Botts, who had been influenced by his grandfather and father since childhood, became an outstanding costume designer and opened the first "BOCI Bottz" clothing store named after his family name in Houston, The U.S. market is rapidly rising. In 1988, he traveled extensively to collect design inspiration from all over the world. He traveled to Hong Kong, the cosmopolitan city of cosmopolitan clothing, and was impressed by Hong Kong's thick atmosphere of Chinese culture and world culture. In less than a year, he was in Mong Kok Set up a "BOCI Botts" clothing store. With the development of the Botz cowboy, Botz decided to headquarter in Hong Kong, and registered a family named "BOCI Botz" Group Co., Ltd., to open up a more brilliant career. In 2007, the Boches BOCI brand entered mainland China for the first time. The Boches BOCI brand was original and full of cowboy spirit. Its brand identity is more prominent in the Chinese mainland apparel market. Its products rapidly open the north and south markets and are widely used by consumers in all walks of life Love. From an alley in Houston, the United States, went to the bustling Hong Kong, Taiwan, Guangzhou, Shanghai, Zhejiang, Beijing, Hefei ,,,,,, that an easy-going, unrestrained luxury, amazing look all the way. Quality is the root of brand development - - - 30 years focused on doing jeans, 30 years to build the excellent quality As the saying goes: ten years grinding sword, Botts is 30 years grinding sword, Botts 30 years focused jeans. Botts owns the European advanced production equipment, the top fashion designers in the United States, Europe, South Korea, Japan, Hong Kong and Taiwan, thousands of cowboy production personnel, tens of thousands of square meters of factory buildings, mature quality control management system, mature industries Chain, strong capital accumulation, professional team, but Botts only refined, not for the wide, 30 years focused on professional development of jeans business, make full use of blue ocean strategy, build China's top denim brand, leading denim culture trend! Choose Botswana, Bo once successful - to pass on entrepreneurial spirit, promised entrepreneurial commitment Boci BOCI brand culture is successful once Bo, which not only shows the courage of the Botswana adventure, but also reflects the Bertie heart strong Confidence, determination. Doing any business risks, the pursuit of success of the men need the courage to move in the first place, need to be calm, stroll frankly, need to move among the mighty as the unparalleled "martial arts", Botts passed It is such a "heroism" entrepreneurial spirit. Bots who fully integrated the cowboy industry chain, through the clutter of thorns, cut through the chop, will break through obstacles in the production of research and development, fabrics and accessories carefully selected, the technology excellence, all the Botz denim have been 3D stereo cut, after 26,000 stitches System, 128 procedures, 30 times ironing stereotypes, 18 after the whole inspection, and strive to the ultimate article, paragraph comfortable, introverted, external temptation. Botsz excellent product quality to business district analysis, site selection, opening planning, opening assistance, business guidance, on-site training to the logistics system to support the comprehensive caring service to consumers credit guarantee, to the entrepreneur promised. "Eight strategies" the full implementation of --- Boz breakthrough innovation, leading denim culture Bozi brand full implementation of the "eight strategies" --- 1, the positioning of differentiated 2, style of business 3, the design front 4, the price of popular 5, fine cut 6, the fabric of noble 7, quality assurance 8, human services. Boz pursuit of different people, in the accessories carefully selected, in the style of excellence on the plate, in the marketing strategy to fight the first, to be the only, innovative in the terminal shop into the watch, bags, shoes, etc. With products, cross-product portfolio, and strive to break through the terminal sales, breaking the traditional single-breed concept stores in the terminal store to create a retail 25,000 yuan a day's success. Boz denim, circulation of millions of households, the superior quality by the passion of cowboy fans, Bezs cowboy, pilot jean culture. Brand development Trilogy --- Boz comprehensive attack, staged a "circle shop" movement According to the Operations Director of the brand, said: brand development has trilogy, the first step in the circle (to expand channels, establish a model shop, improve sales around Network), the second step intensive, decisive terminal (to enhance terminal profitability, management level, to achieve the agent of the corporatization operation), the third step product and image upgrade, brand awareness, reputation increased. Boz denim brand after five years of chain monopoly to explore this year will enter the expansion of Botts years, the budget this year will make every effort to build the expansion team, strike out, the full integration of the network, magazines, television and other media resources, ç«åŠ› Putz denim Boutiques throughout the major north-south, staged a vigorous "circle shop" movement, while expanding the market, the Botz management team will be intensive in the terminal, and gradually realize the agent of the company's operations to achieve a higher level of win-win situation. Work together to create a bright future Botz cowboy!
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