5 points to help website analysis
[China Glass Network] 1. Has the website visitors already known your brand?
The focus of the website is on linking potential new customers who don’t know the company, not those who just want to check the company’s address. A well-designed website should have only a few 5% of visitors, searching for the website with the company name. .
2. Do you have a potential customer?
If you are a tennis equipment supplier, then the search for "tennis" or "tennis racket" users may not help you, but must be a search with a brand name or a more specific product model and name. It means that these people know what they want, and then you can make a deal if you can provide a better solution.
3. Do you have enough presence in the social media?
If you spend 10% of your online marketing efforts on social media, and 25% of your website visitors are from Facebook or Twitter, this ratio is appropriate. You can even further by setting up Google Analytics to target situations, for example, users want to connect to a Web site to a page from the marketing programs of Twitter, tweets it can provide a link on Twitter, take a look at how many people will really this way.
4. Did the visitor leave on your homepage?
Google Analytics can show off just visit the home, but the visitors never click on links to other pages of proportion, and if this figure is higher than 60% to 70% then you're in trouble. The search keyword used by the visitor to find the website allows you to judge whether he is the right person, but if they are the right visitors, but do not want to know more about the website, it is definitely a problem with the home page, it may be Not professional enough, content is not attractive enough, or the site itself is confusing.
5. Do visitors have access to your product or service page?
The website should bring sales or interest in the service, but if the visitor does not view the relevant page, it means that the homepage has not been effective. The home page should be able to cut into decision paths to quickly differentiate between visitor interests and guide them to find the information they need.
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