3543 CHIC show perfect

Outdoor Leisure Brand 3543 Appearance Service Expo

Unexpectedly, reasonable, use this phrase to describe the CHIC debut of China's first military outdoor leisure brand 3543, the most appropriate.

In the four-day exhibition, 3543 has always been the most crowded and warmest booth in the pavilion. "The company has the strength and the brand has the potential." This is the most widely heard appraisal of the 3543 brand at the clothing expo. This situation makes the general manager Zhang Junyi very happy and has more confidence in the future market development.

Outdoor Leisure Brand 3543 Service Expo Booth

As an important brand of the listed company Jihua Group, the 3543 military outdoor leisure brand has its eyes locked on the outdoor leisure products market that has been flourishing in recent years. The Jiji Group’s innate advantages have also been vividly demonstrated in this area. The natural history of Jihua's special historical background and outdoors makes outdoor enthusiasts applaud. "Transplanting high-standard military field survival training products from various countries to civilian consumer products is unique to Jihua." Jihua Group, which has a background in military enterprises, leaves consumers with the most direct impression of high quality and strictness. Incarnation.

Jihua started production of military equipment for various countries in the world, and developed and produced outdoor products such as functional protective clothing and footwear. The entire product line has advanced technology and strong production capacity, and can control the quality of the entire industry chain. This is generally Businesses cannot match. Because of these unique advantages, the establishment of the 3543 outdoor leisure brand has extended the industrial chain of R&D from production to terminal. Zhang Junyi, the general manager, introduced that the high-quality quality assurance, military elements emphasized in the design, and functional practicability are the differentiating positioning of the 3543 brand. The eye-catching performance at this CHIC show once again confirmed the company's market prospects for the 3543 brand, featuring outdoor recreation as its soul and military features. The mid-to-high end market strategy is the brand's development direction.