The business men's brand Xinbao Bird wants to open a "Chinese clothes" store in Europe

Recently, Chinese elements such as Chinese clothes, Chinese red, and window drapes can be seen everywhere in the exhibition hall of the new products for autumn/winter 2012 held at the headquarters of Zhejiang Baoxiu Birds Clothing Co., Ltd. According to Wu Zhize, chairman of the Annunciation Group, this year's autumn and winter, Annunciation will officially launch two series of clothing, “Chinese clothes” and “outdoor”. At the same time, it will open stores in major European cities and promote the use of Chinese clothes.

According to Wu Zhize, Huafu will become an opportunity for Baoxiniao to enter the foreign market, and is a medium for Baoxi Bird to promote Chinese brands and traditional Chinese culture to foreign consumers.

In fact, the introduction of Chinese clothes is a long-planned plan for swanbirds. Since 2006, the Annunciation has incorporated a large number of Chinese elements in its terminals and clothing, including the use of Chinese lattice windows and cloisonné porcelain plates in store renovations, and the integration of Chinese totems into fabrics. In the mind of Wu Zhize, there has been a "Chinese complex" for the Annunciation. In the previous year's market research, the Annunciation found that compared to suits, Chinese clothes are more likely to be favored by European and other western market consumers. This time, the Annunciation launched a series of Chinese clothes, which also laid the groundwork for Baoxi Bird to enter the international market.