SIU's new spring-summer collection unveiled at CHIC2012

Following the great success of participating in CHIC (China International Clothing & Accessories Expo) in 2011, SIU Fashion Group renewed its efforts in 2012 to bring its brand's spring/summer collection to the CHIC 20th Anniversary Show. The exquisite texture of the costumes and the display of the extravagant beauty , strive to bring a new visual fashion feast to all the visitors.

The second SIU Fashion Group to participate in CHIC appeared early in the 2011 expo. The exhibitors, including well-known shopping malls, franchisees, agents, and even fellow employees from all walks of life, all respected the brands and quality of SIU Fashion Group. , design expresses affirmation. In this exhibition, SIU wanted to use CHIC, a high-quality fashion platform, to release the best designs this season. On the other hand, SIU also sought to seek multi-angle market cooperation while promoting the brand's high-quality image.

This time, SIU Fashion Group brings together the namesake brand that is famous for its limited luxury; it also brings the French designer brand les 100 ciels; and Spain's national fashion brand Armand Basi, trying to present a variety of design and style.

SIU's clothing design is noble and elegant, with special emphasis on tailoring and craftsmanship, and each piece of clothing is like an artwork. The design concept of SS2012 is a garden full of spring flowers. The full range of design is full of natural flavor, combined with the concept of modern pop elements, expressing the vitality of spring flowers bloom, giving people a new look. The les 100 ciels's Spring/Summer 2012 collection features a large number of striped knits that seem to take us to Paris, France, to feel the warmth of the spring regaining its wake in the sun. The loose sweater, combined with the application of sequins and sequins, is like a splendid spring in Paris, with a variety of soft tones for men's and women's wear. Armand Basi's clothing exudes Spanish unique style, bold and modern design, careful selection and workmanship, always keep you at the forefront of the trend. The design of Armand Basi SS2012 was inspired by artist Damien Hirst's plastic arts and his personal lifestyle. His controversial, pioneering vision, analysis of life, and his use of color are the main creative inspirations of this season.

Of course, in order to meet the new release and highlight the attractiveness of the booth. SIU has ingeniously arranged the exhibition area into a classical and mysterious European opera house. The design idea closely follows the brand spirit of SIU brand the art of life, breaks the boundaries between different artistic fields, and opens up the art, design, and life. Starting from the classics, the SIU redefines the charm of fashion. The SIU hopes that every friend who enters the SIU booth will appreciate each set of carefully designed and refined brand culture.