AIMISUO · Amy Sisuo: designer women's brand how to market
For the women's brand designers and brands, fashion designer brand road, from the following aspects to elaborate.
First, the designer must be customer-centric. If designers leave the customer, I think they also have no existence value, self-intoxicated designers in the flash and flowers, using an old saying in China is "solitary." It is also often a mistake many people in our industry are relatively easy to make and should attract enough attention from all practitioners.
Second, designers must have a full life experience. Our designers should do, so that some consumers feel not wearing the clothes you design will not work, there will be loss of status and status, however, in China, I am afraid that there is not much of the appeal of the designer. For a new generation of designers, to make themselves as soon as possible to become such a designer - so that all customers can chase your annual fashion, as long as your design, even if it is only one of the most simple accessories are wearers Think it is a symbol of status, this is the designer's greatest achievement.
Third, the market is a very important standard to test the performance of designers. Many designers, under the flashlight, T-stage is very dazzling, very eye-catching, but I think they should also betray ourselves, "my position in the market where, in the market who know you?" So want to Become a real designer, do not forget the meaning of the market for you. Market awareness is the concept that a designer should learn when she enters school from the first day and enters the community the first day to do the job. No matter how famous designer, he also must be "customer service", his products always have to accept the market test, do not our Chinese designers do not need it?
Fourth, companies should give designers enough space to respect their work. Design is also different from other jobs, it is entirely by wisdom, by a designer's own creation to complete. If the enterprise can not give enough respect to the designer's work, like some enterprises, the designer's job is to copy and imitate the model, then this enterprise must have no vitality. If the designer's creation is beneficial to the development of the enterprise, it is not too much for the entrepreneur to unconditionally respect the designer's work and thought.
Fifth, in the future, if you want to win the competition, the only way is to learn faster than your competitors, so learning will be accompanied by every designer finishing his career and life. If any designer wins the prize, he thinks he has reached a peak and I think his creative vitality is almost over. One live, today you got the "newcomer award", tomorrow you may want to enter the "top ten", the day after tomorrow may impact the "Golden Summit Award" ... ... still can not be considered a success, because you are still from the world level Far, we must move forward. Including all the world's leading entrepreneurs, designers, any one person not to succeed, because you are likely to be far away from success, but you do not see which farther target.
In general, designer women's brand and brand fashion together, is a trend of industrial development or brand management, they are the same thing. Regardless of the designer brand or fashion brand, because of our society's production and lifestyle changes, in order to adapt to this change in the industry sought a countermeasure. Designers must look for a solid "corporate aircraft carrier" to carry his designs to the sea of ​​the market, and the designer's "intellectual capital" is as much fuel as the driving force in fighting voyage. Enterprises and designers to maintain good relations of cooperation, is the women's brand in the market extension, they create opportunities for each other to jointly create a higher level of international brand and design guru. This may be the way out for the Chinese apparel industry and designers alike. Although they need to be chosen and run, they are both winners in the process of brand name forging and designer branding. Win-win is the standard of success!
More brand women's information, please see:
Target consumer groups: 20-40-year-old fashion white-collar workers, urban new women, the pursuit of quality, intelligent, elegant intellectual woman.
Spring and summer price range: 169 yuan -699 yuan autumn and winter price range: 269 yuan -1999 yuan free service hotline:
Address: China Humen Town, Dongguan first industrial zone A10 Building Tel:
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Website: WWW.AIMISUO.COM
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