"Liyuan style" makes the "exceptional" brand red Wenzhou exceptional brand awareness increased significantly

It is understood that Peng Liyuan's dress is from the "exception" of Guangzhou designer brand. For a time, exceptions and other domestic clothing brands have become the focus of attention. The search for “exceptions” on the exception counters and Taobao in our city has obviously increased.

The exception for the spring coat is more than 2,000 yuan. Photo by Jiang Wenguang

"Peng Liyuan had an aircraft cabin. I felt that the blue silk scarf was very familiar. After reading the report, it was confirmed that it was our exception brand." Wenzhou Exceptional Agent said. Recently, President Xi Jinping and his wife Peng Liyuan traveled to Russia together. When they took the cabin, the first lady was dressed in a navy blue coat, with a small blue silk scarf and a portable black leather bag. The simple and generous costume was attracting the attention of netizens. It is understood that Peng Liyuan's dress is from the "exception" of Guangzhou designer brand. For a time, exceptions and other domestic clothing brands have become the focus of attention. The search for “exceptions” on the exception counters and Taobao in our city has obviously increased.

Exceptional brands have been warming for more than a decade

“Yesterday we came to a gentleman in the store and asked if there was a similar jacket worn by Peng Liyuan. Although there was no similar model in our spring model, the windbreaker jacket was still liked by this gentleman and bought 4 pieces at one go. Clothes collocation.” Wenzhou Exceptional counter clerk introduced. The reporter noticed that when a clerk with an exception counter saw a guest, he would take the initiative to introduce: “Our brand is the brand that the first lady recently visited in Russia.”

In fact, exceptional brands have come to Wenzhou for more than a decade. In 2002, Lizi Garment Co., Ltd. represented the brand and formed a group of loyal customers in Wenzhou over the years. “Our experienced customers are basically seldom changed. Usually, teachers, painters and other intellectual women are the mainstay.” A senior fan of the brand said that he loved the brand as early as ten years ago. “At that time, there were few dresses in this unique style of women's wear, and you could always find the designer’s carefully hidden surprise in the clothes of the 'exceptional' brand.” She revealed that at the time, the price of the brand's clothes was not cheap. , To a thousand dollars or so, now more than 2,000 yuan more than spring coat.

Netizens praised Peng Liyuan’s visit to Russia’s coat, standing collar, double-breasted, same-colored belt, but this set of clothing reveals more than these. There are stylists analysis, windbreaker modeling clever use of Western-style elements of classical military uniforms, but cut-fit self-cultivation, reducing the unique sense of tough military uniform, adding a dignified and sentimental, calm and subtle, but also revealing heroic temperament. The color choice of the clothes is also just right, echoing with the color of the booties, calm and subtle.

Or will lead the domestic apparel fashion boom

Yesterday's Taobao Index showed that the "extraordinary" search index for the last seven days increased by 1035.6% from the previous period and increased by 851.2% year-on-year; the last seven days' transaction index increased by 353.6% from the previous period and rose 388.5% from the same period last year. "However, it is usually more search and the volume of transactions is generally lower, because this designer brand of clothing does not have a flagship store on the Internet." Taobao said.

Many netizens believe that Peng Liyuan’s costumes for visiting various countries have become the focus of attention. From black jackets to white suits, to Chinese elements, Peng Liyuan’s costumes are like the Chinese elemental fashion show, showing the beauty of the Oriental beauty. Or, it will trigger domestic fashion boom in local brands.

More overseas media believe that this helps China to further increase its soft power. Just like the United States First Lady Michelle's “people-friendly route”. Today’s national leaders’ visits abroad often involve their first lady. The schedule of the spouse’s spouse’s schedule, behavior, and even dress up will become the focus of media attention and interpretation, thus becoming a manifestation of the country’s image.

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