"Yucai Illustrated" Interview: OZZO Women's Fashion Story

OZZO Women's Women's Passion Heritage Classic

OZZO Women's Women's Passion Heritage Classic

No matter the essence of Eastern traditional culture or the trend in Western art history, it contains different aesthetic angles. The classical embroidery with great oriental charm and skill, or the baroque style of Europe advocating a splendid and romantic style are the ultimate beauty in different cultural categories. The inheritance of this beauty has formed the sentiment that has passed from generation to generation. This also forms the most pure power of the contemporary fashion industry.

Good ideas need to be inherited and innovated in order to be preserved. OZZO formally respects the classical aesthetic, and the emotional guesses on the cultural and spiritual levels can be passed on from generation to generation. In the fashion industry, this cross-cultural heritage has increasingly become a mainstream trend. Whether it is the renaissance of oriental classical skills or the inheritance and salutation of Western aesthetic angles, it combines the two and adopts fashion methods. The idea of ​​art is becoming a trend in creation, and it also gives fashion to the soul.

Just as the founder and design director of OZZO, Miss Zhang Wenyu said , “My dream is to pass on the most beautiful essence of Chinese traditional culture and to collide with European classic culture. Finally, I add my own sensitivity and feelings to fashion. Pass a concept through my work."


Style & Conversation: OZZO Creative Director Ji Wenxuan VS Assistant Artist Publisher Fanny

Fanny: As a successful entrepreneur and fashion designer, what motivated you to change the brand image of more than 10 years, bid farewell to the original position already existed, and decide on this revolutionary transformation?

Miss Ji: I am a rational and emotional person. After fifteen years of rational brand management, I was more and more sensible to listen to an inner voice and realize my dream. Many designers are just the opposite of me. They always do their favorite designs but ignore the business operations. Later, because of the situation, they have to consider profit investment. This will be more passive. After years of accumulation, OZZO has accumulated a lot in terms of influence, team building, and economic foundation. I think I have this condition and opportunity to change. Therefore, even if it is a dream, it is also rationally round.

OZZO Women's Women's 2013 Winter

OZZO Women's Women's 2013 Winter

Fanny: The positioning of a brand's style is the soul of the brand. Compared to the easy street style, the new positioning of OZZO can be described as a disruptive change. Why do you want to choose a combination of things, through ancient and modern, both inherited and innovative style?

Miss Ji: I like Chinese classical culture very much. I also like the Western Baroque style. I have always wanted to find a balance or even an impact from these two cultures to find something new. Of course, this is not simply a superposition of the two styles, but a new breakthrough.

Fanny: The combination of Chinese and Western is not a new topic. Many brands are taking this style. Where is OZZO's special feature and how can we open up a new situation?

Miss Ji: The reason why I want to use "inheritance" as the theme of OZZO is to break through the retro style that only remains on the surface, or the combination of Chinese and Western styles. What I want to convey is not only a simple form but also a spirit, which includes crafts, connotations, history, feelings, and so on. If a new product is simply imitated, it is absolutely inviable. Let me give you an example. When I was young, my aunt helped me do a lot of fake collars at the time to save material and to facilitate cleaning. But this also became my inspiration for this design. I gave up my original function and used this short, delicate silhouette as a part of the costume, and added exquisite craftsmanship to embellishment and embellishment to create a new product. A heritage of Chinese traditional culture, while drawing lessons from the Baroque wave in Europe, coupled with modern modern ideas, is the way OZZO is going.