Yi Ya Women's Design with a simple attitude

"Nature's contribution to humanity is always worth praising and thanksgiving. There are unlimited resources and energy in nature. Modern people should respect nature, be grateful, and face the world with the simplest attitude. Do not challenge the law of nature!" Designer Yaya's Life Attitude and Design Declaration.

Respecting nature and simplicity is the design concept Iya insisted for many years: “I am the best person to have the same personality and personality, not to be happy, not to be sad, optimistic, open-minded, truthful and free. The so-called people's clothing is one. "Iya has always been designed with a plain and simple attitude, and composes a pure sacred chanson.

The first exception designer starts his design career

In early 2000, the brand “exception” was already unique in China. At that time, Iya joined the exceptional design team: “Actually, in a sense, my temperament and the style of the exceptions are integrated, and the exceptional experience has also laid the foundation for me. The future trend of design style."

Afterwards, Iya had also worked on the brand EIN and was currently the creative design director of the brand BELLO ANN. In fact, these brands share the same general style and exceptions. Even today, the exceptional work experience still has a profound impact on Yaya. "At the time, I was working with Mark and I was inspired by a lot of her thoughts." Iya recalled, "Marco once said, 'One's shortcomings are his characteristics. We don't have to cover up our shortcomings. Deliberately looking for perfection.' I particularly agree with this view."

Iya also realized the design philosophy: "In fact, the design is the same. It is more about expressing your own characteristics and different things, that is, your symbolic symbols. You don't necessarily pursue wearing them. Formal beauty, this simple aspect.” The most basic role of a fashion is to be able to package people beautifully, and the deeper sense of fashion is that the United States is more able to represent themselves, and can convey their own ideas and spirit.

"I don't need to be very pretty when the consumer wears the clothes I designed, but it's enough if they match her temperament and gas field." Iya insisted on passing the designer's own ideas and thoughts through the costumes. The theme to be expressed embodies deeper appeals, and even displays a kind of rebellious thought through each season of design and dressing, or a protest against distorted values. Yaya pays attention to the concept of interpretation: "Costumes are not only used to describe the simple aspects of beauty, but also to convey the designer's ideas."

See you in plain

For Yiya, the design has become a kind of plain and realistic behavior. She writes the essence and essence of the design with very simple ideas, and achieves the unity of human and clothing. With distinctive personal characteristics and ideas, Iya brought new life to the BELLO ANN brand and improved its quality. "Before BELLO ANN's style was biased towards the popularization of leisure, but now the style is neat and tidy, but it is not the same as the ability of 'office'. It is through the slender and neat tailoring that highlights the upward temperament and belongs to a more selective design. ”

Over the years, Yaya has been engaged in the design of commercial brand clothing, step by step to lay a good foundation, there are many ideas for the future. As a result, Yiya has also collaborated with the company on a new brand, Y'iLUCK. She is still a newcomer to being a brand of her own. However, she is still step by step, as she always did, and hopes that in the future these two brands will become benchmarking brands in their respective tones. “We are not greedy but just want brands to lock in their different customer bases and here Based on the recognition of this part of customers, it becomes the most loyal customer.”

So although Y'iLUCK and BELLO ANN are similar in style, Y'iluck's style emphasizes the simplicity, thickness, and natural feel of the hand. “Traditional crafts have to be passed down, so Y'iluck has especially joined the craftsmanship. The handcrafted production is immersed in the producer's hard work, and they are sewing on the clothes bit by bit, up to a piece of clothing, and from one pin to the next. There is emotion in every thread." Iya thinks that such a hard-working design will give the wearer a different feeling. The new craftsmanship is reflected in the details of the paper-cut hollow, embroidered, hand-embroidered, decorative lines as well as handmade pleats, hand-painted accessories and gimmicks.

This time, Yaya also took this new product series to debut Harbin International Fashion Week. This series is also the beginning of Y'iLUCK. Y'iLUCK's products have a strong emotional, attention to humane care, but also shows the Nordic modern style, advocating natural authenticism, more emphasis on style and functionality and comfortable visual effects.

The release series displays pure visual effects through color, profile, matching, and tonality of everyday wear. Iya hopes that her design will, as always, give people a tailored, self-cultivating line. "The focus of this series is on tailoring and profile, and further shows the upright, upward, noble temperament by combining some of the decorative details and special materials." This is the design technique that Yiya has been good at.

Iya's customary cuts and profiles have the shadow of Oriental traditional cuts, and at the same time they have a Western-style three-dimensional feel, and the two combine to collide with modernity. For example, some clothing emphasizes the tailoring of shoulder lines, so the body is elegant and three-dimensional cutting to neutralize the shape of the shoulders.

Western tailoring is about profile, and the clothing presented is also modern and modern. However, Yaya thinks that the pure modern modern profile does not match the temperament and emotions of the Chinese people. Therefore, it adds modern style to naturalism and blends with the oriental plane. Tailored. In order to achieve the effect of human and clothing integration.

In addition, environmental protection and sustainable development is the principle that Y'iLUCK adheres to: “When I am working on this brand, I often have some sense of responsibility. Therefore, the material selection focuses on environmental protection and uses natural materials such as hemp, wool, and silk blended fabrics.”

Iya uses a bland and unpretentious attitude to perfectly combine gentleness, purity, heavyness, and functionality, condensing a uniquely sculptural design and composing a section of pure, quiet, musicality.