Feel "return" - returning product attributes to somatosensory expression

Ms. Chen Xing, founder of Wuyi Culture Media Co., Ltd. put forward such a viewpoint at the baby bean bean brand strategy conference. This point of view is the background of the baby bean? branding incubation and the comprehensive extraction and presentation of the target group. It is the background value of the birth of the brand, and it also fully shows the reason for the establishment of the Wuyi culture media company. Baby bean? The bean connects and carries a group of people who are conscious of feelings. They seek to return to the essence of life, replace cognition with nature, feel indoctrination, and treasure the dots given by the child's natural growth rules to explore and satisfy the psychological depths of the parents. Demand is at the core. This is the place where the “sense of somatosensory expression” mentioned by Ms. Chen Xing’s point of view and the perceived future can be found.

Respecting children's natural growth patterns and feelings is a commodity strategy for baby beans and beans, and also carries our desire. We regard "pure, soft, simple, and elegant" as the core point of product attributes and visual system.

Detailed explanation of "pure, soft, simple, elegant"

 

“Pure 'pure', freeze in purity, return sense to smell”

In baby bean beans, the smell of water, sunlight and air is fresh, clean and pure.

Baby bean ? image of Shanghai CBME China Baby & Baby Exhibition in Shanghai

Baby bean ? at the site of CBME China Baby & Children Exhibition in Shanghai

 

  "The 'soft', fixed in the soft, return to the senses for the touch"

In baby bean beans, everything touched is soft. Skin-friendly material, comfortable cut, soft color;

Baby bean ? at the site of CBME China Baby & Children Exhibition in Shanghai

 

  "Keep Jane's simple and return to the senses as a visual."

Simple and minimalist, it is the visual embodiment of the baby bean? The overall image, simple style, uniform packaging, simple lighting, can see the true meaning of value;

 

Baby bean? at the site of CBME China Baby & Children Exhibition in Shanghai

 

"Set the elegance in elegant and return to the senses as visual."

Baby bean ? The sound of beans is elegant. Pass the needs of children and parents through products and images, and penetrate the true nature and goodness of life.

Baby bean ?Interaction between mother and baby at Shanghai CBME China Baby Show

 

Ms. Chen Xing also led field personnel into the brand's future. She said that in the future, when we are in the baby bean shop, we will have this kind of experience: everything we feel is peaceful, calm, and can naturally connect with each product, like to listen to To the designer's voice, we receive the different values ​​of each product delivery; everything we see is clear, clear, and can fully restore the physiological state of each growth period of the child, and display it clearly with various tools. In this physiological state, the needs and feelings of children and mothers, and guiding consumers to spend time, do not waste energy to make appropriate choices, so that your needs can be met, and this process from the contact to the purchase is slow. In the slow aftertaste, it can also become a beautiful memory segment. Experience the kind of new baby-breeding culture. It is our original intention and the direction of our efforts .

Baby bean ? at the site of CBME China Baby & Children Exhibition in Shanghai

 

“baby bean? Bean and my awkward culture, and everything behind the 'we' we want to do and everything we've been doing, is derived from the feelings of each new life, from the needs of every new mother, if these Being able to be recognized by you will be our greatest satisfaction.” said Chen Hsing, who said at the end of the brand strategy conference.