The scenery here is an exclusive interview with ESBACK Yi Shijun Kai, the general manager of the designer brand Peng Liping

As a more influential designer women's brand, recently, the general manager of ESBACK Peng Liping accepted an interview with reporters.

(The following is an excerpt of the clip, Q represents the interviewer, P represents Peng Liping)

Q : The current market competition is fierce. Why does ESBACK choose the designer women's line?

P : The current wear of women requires personalization and stylization. Today, luxury is no longer fashionable, and similarities will become taboos. We do the ESBACK designer women's brand, only to show personality, freedom, natural design style, ability to participate in market competition. ESBACK (Isk Junkai) is advancing with the times to take advantage of the brand's designers, with a unique and distinctive brand style to meet the needs of the market.

Q : After a few years of development with ESBACK, what do you think is the biggest gain?

P : In the past few years, we have made unremitting efforts in the development of ESBACK, focusing on the basic construction of the brand. Cultivate a batch of design, production and sales talents. ESSHI (Isk Jun Kay) has made full protection in product development, quality and quantity. At the same time, it has opened more than 100 direct-operated stores and franchise stores across the country, and has accumulated rich experience in marketing and terminal management.

In terms of product design, we have a team of designers from Italy, Japan, and South Korea. Domestic designers have many opportunities to collect winds abroad every year. Over the past few years, ESBACK (Isk Jun Kay) in the style, fabrics, style, grasp is not inferior to the domestic first-line designer brand.

Q : Will e-commerce affect the development of ESBACK?

P : This issue has always tested the thinking and decisions of our brand dealers. There are two competitive pressures in the current women's wear market: one is the competition between the brands in the women's market physical store, and the second is the competition between the online consumer group and the offline consumer group.

I personally believe that the current development of e-commerce does have an impact on our offline stores. However, in real life, most women focus on the enjoyment and experience of shopping with friends and family. This means that the consumer groups in the physical store will not be reduced due to the development of online stores, just to see how you build your own brand of physical stores.

As for the issue of brand competition between offline stores, we realize that ESBACK needs to have its own brand style and personality in order to become bigger and stronger in the Chinese women's market. At present, there are not many influential designer brands in the country. When more and more people begin to look for distinctive personalities, ESBACK is more capable to meet the needs of consumers at this level. It is ESBACK's advantage to participate in the competition of designer women's clothing market.