The proliferation of electronic business pseudo-personal talent, what is the real electric trader?

For many years, the electric business community has always sighed the “deficiency of talents.” When it comes to e-commerce, traditional business owners always shake their heads and sigh. The media is even more irritating and ridiculous: How big is the gap between electric merchants, and it has become an electricity supplier. A major bottleneck for development...

Is the electricity supplier industry really short of talent?

If Sun Wu, the author of "The Art of War", and Zhang Zhaozhong, the modern famous military commentator, have answered time and space, I believe that in the face of such advanced modern weapons, such as the military intelligence system, Intercontinental Warriors, Ji 20, etc., Mr. Sun Wu of the cold weapons era. Will certainly be stunned, looking at the spear in the hands, must be ashamed of shame.

However, talking about military strategy, Zhang Zhaozhong is not necessarily the opponent of Sun Wu. Why?

Because no matter how military weapons evolve, the logic of the military is unchanged! Sun Wu’s use of articles, the United States and China have not always been in mutual use and cooperation? Mao Wu’s guerrilla tactics were elaborated by Sun Wu; Hitler’s lightning bombardment of several countries in Europe just confirmed Sun Wu’s soldiers’ speed and not long time...

The same applies to the electricity supplier industry. Many entities are confused by the wonderful technology of e-commerce, and the eruption of smokers by e-commerce companies has created illusions for traditional companies: e-commerce is an insurmountable new world.

In fact, the nature of e-commerce and entities is exactly the same. Unaware of this, the understanding of electric merchants will always stay at the elementary school level.

We will divide the exploration of electric merchants into: knowledge, safety, and talent. We must know that the misunderstandings of the traditional enterprises' understanding of each part are very big!

The proliferation of electronic business pseudo-personal talent, what is the real electric trader?

The proliferation of pseudo-personnel, how to know people?

The pseudo-professional talents in the electricity supplier industry are overflowing. The job applicants blurt out the professional terminology. Although they did not understand it, they looked very badly. So they rushed to recruit. The result was counterproductive. Please ask God easily and send him to God.

Even if they leave the company, they will spread the word everywhere, saying that traditional enterprises are not stubborn, and even went to the website to post a message saying “a traditional business owner with a wonderful work”, as the e-commerce must die. The electricity supplier did not make it. The internal injury was deep.

It is true that the experience of e-commerce is very important. It is a necessary stepping stone, such as the unique ecology and gameplay of Taobao, and the unique model of JD.com and other platforms. If they are well versed in their own way, they will naturally be free from the costs of corporate learning and exploration. However, this is not the most important thing. What matters is:

1. Whether or not this person has a mature personality and personal approach.

The development of e-commerce companies in traditional enterprises is by no means a crime but an old tree. The relationship between vested interests of traditional enterprises has been rooted in a staggered manner. The development of e-commerce in such a system is bound to be artificially resisted everywhere. Only by cleverly taking advantage of the situation, because of the spur of the situation, it is possible for Pudding to solve the problem of cattle.

If you go in, it's like hitting chicken blood, making bold decisions, and acting arbitrarily, then you must be enemies everywhere, and you must not be able to retain him.

Look at the fate of Emperor Guangxu. Guangxu also counted as a personal talent, but when the reforms were too rigid, they all sinned the ministers. Finally, the Empress Dowager Cixi who wanted to retreat had to come forward to pick up the mess.

Guangxu is too young, there is no Ayutthaya, and things are too sharp and clear to cause a tragic life. Do you see people in the United Kingdom, after the realization of **, do not still have a royal family?

E-commerce is also the case. A 90-year-old young people, how to have the courage to deal with the average age of 30 to 40-year-old group of wolf? They have passion and morale, but they do not understand Yuantong. They complain about setbacks. How can they be responsible for e-commerce?

Therefore, if a traditional company recruits electric merchants, it is advisable that it be better to be over 30 years old.

2. Whether this person has the knowledge of retail and branded business.

The essence of e-commerce is business. It is not a through train. It is not a drawing and decoration shop, it is not an activity report, nor is it a traffic flow technique. To do a good job of e-commerce, the problems we face are much more advanced than these techniques.

For example: How to determine the market positioning of the network? How to do a good product layout and strategy? How to achieve a segmented brand image? How to choose the marketable product? How to price? How to better prepare goods and replenishment? How to achieve the linkage between the upstream supply chain and sales? How to do data marketing? ... and so on, both entities and networks must face.

Therefore, the assessment of talents is more important because of their understanding of the business level and their ability to control the overall market and overall planning. At this point, even employers who don't understand e-commerce at all can check face-to-face with applicants and ask questions. Regardless of how he is going to die, if even the basic business and brand logic do not understand, then it is difficult to be qualified for high-level e-commerce positions.

3, this person is very familiar with your industry.

There is a boss who does food, but he recruits an electric businessman who does clothing. The result needless to say is bad.

The so-called interlacing is like every other mountain. Every industry has deep water. Without diving for several years, it is very difficult to enter. Do not think that you can use your e-commerce magic wand to "witness miracles." E-commerce must be grounded: that must be familiar with your industry and commodities!

Take Taobao's several cattle brands, Aef essential oils, cracked silk, Handu clothing, and so on, the founders are in the industry have a very deep settling, accumulating, to create these online brands. They are not the first to contact the Internet, look for goods, and then get rich overnight.

So, if you recruit talent, you must first ask: Have you ever done this industry?

Of course, there are not many such talents. We can't expect to come to Baoyu, which is completely suitable for us. What we often pick is the jade, which must be carefully crafted before it can become a gem.

Businesses need to adopt a carefully cultivated attitude. They can't be used right away, and everything does not matter, just look at sales reports. The real good talent is not your money-making machine, but a partner and mentor.

Only by doing so can they do their best

Ancai, as the name suggests, is to place talents and keep them in the best position to maximize their enthusiasm and initiative.

First of all, how is this person's position arranged?

This problem is very tricky. Do you arrange for him to be the subordinate of the sales director, or to be level with other departments and report directly to the boss? How much power do you give him to mobilize the company's human resources? How do you set his salary and appraisal incentives so that he can feel safe for you? ......

Really want to do a good electricity supplier, e-commerce can not be the susceptor of the entity, or a small blood vessel added to the physical blood vessels. The real e-commerce is to recreate a large artery parallel to the entity! Including upstream independent production, recombination and reengineering of goods and design, supply chain, warehousing operations, budget, system independence, etc., give more free space and tilt, in order to make e-commerce.

Entities are often accounted for in terms of revenues and expenditures, finances are extremely conservative and secure, but e-commerce needs more risk-taking input, and a more lax financial review can only be accelerated.

E-commerce should be at least an independent business unit, level with the entity, but also need to give traders new incentives, in order to offset their opportunity costs, let them choose to serve the company.

What is the opportunity cost of electric merchants?

To put it plainly: The electrician of cattle × can choose to start their own business.

If he can start from scratch and create tens of millions of dollars for you, then his value is a few million dollars, not hundreds of thousands of dollars. Their salary, preferably with a low base salary and a high bonus, must not be a high salary, but eventually become a pension. We would like to say: the basic salary of 4,000 yuan, plus 10% of the commission, instead of directly giving 10,000 yuan in salary.

In the case of an entity company as an e-commerce provider, it is essentially an investment and internal re-entry, and it is not the preserving of sales. In this process, the boss is the investor and the electric merchant is the internal CEO.

We even believe that it is worthwhile to establish an e-commerce branch to allow electricity traders to hold shares or to use their profits to acquire shares.

The boss’s determination and mindset determine the fate of e-commerce. The failure of most e-commerce companies is either because of meeting a short-sighted boss, or because of encountering an unreliable electric trader, or both.

Xincai: Because of trust, so simple

Doubts are not used by the suspects, and employers do not doubt that the same applies to e-commerce.

Trust is not an emotional noun, or it is a perceptual promise expressed on the shoulders of the other side of the banquet. Trust is manifested by grounding gas. The first is: information disclosure and resource sharing.

Since the electricity supplier is an independent value chain that sells through the factory, the company’s internal information and resources need to be fully open to electric merchants, not to Tibetans.

For example: Who is the company's production plant? What are the production processes and secrets? What is the production cost? What is the cost structure of the entity? What is the profit structure of the entity? How is the entity's channel structure? What is the status of the entity's financial statements? and many more.

Only by understanding these factors can an electric merchant fundamentally plan the financial and profit planning of e-commerce companies, or conduct in-depth investigations into the upstream production, realize the transformation of production processes or material processes, save costs, and form a cost and profit structure that is more suitable for e-commerce.

E-commerce companies must increase their investment, and they will have to invest in a lot of money. Whether it is a separate stocking and pressure-funding, or the establishment of a warehouse technology base, or the cost of publicity and promotion, etc., they all keep spending money, but the effect must be Gradually emerged, even going through a loss period of one and a half years. Without enough trust, it is very difficult to survive this period of observation.

Just as an airplane takes off and accelerates on the runway, it is very fuel efficient. Only when sufficient speed is achieved can an airplane take off. However, many times, the lack of trust has caused the plane to stop midway. This phenomenon is not uncommon.

Of course, we can also turn the trust into the maximum amount of loss, for example: a loss of more than 2 million yuan, I stopped and it can be considered a manifestation of trust.

The key is: dare to invest, people who can't live, not much. Therefore, spring belongs to a few people.

For the electric merchant's salary, it is best to have a low base salary, a high bonus, and it is absolutely impossible to open a high salary and eventually become a pension. We would like to say: the basic salary of 4,000 yuan, plus 10% of the commission, instead of directly giving 10,000 yuan in salary.

Extended reading

Talents

1, e-commerce trader, we must understand the data. If even Excel can't play, it's hard to believe that he is an e-commerce expert.

2. E-commerce needs knowledgeable, complex and innovative talents. It is a blessing for e-commerce companies because of their ability to learn and comprehend.

3, electricity merchants should be obsessed with goods, not obsessed with e-commerce skills. You know, good products are still the winning hand.

4, throwing cargo fanatics, we must be cautious. Momo said to you: Last year, Double 11 made tens of millions of yuan. A multi-million dollar person will bring disaster to your company. What you want is sustainable growth and profit instead of drinking and quenching thirst.

5, strategic electricity merchants, the value is greater than tactical talent. Now that everything can be outsourced, photography and arts, customer service, warehousing and distribution, technical services, etc., there are more professional companies waiting for you, even the through train can be outsourced, but the brain can not be outsourced, that is strategy. Therefore, it takes a staff of staff who can answer with the boss to complement each other to achieve the great cause.

6, the e-commerce team is best not to work with an entity's employees in an office, the entity is a culture of observance, and e-commerce needs the atmosphere of the field army, do not let the entity's bureaucratic atmosphere, assimilation of the e-commerce team, let the electricity business go wild !

7, the e-commerce team is the most taboo outside the strong and dry, that is, the office is hard working people, that is, no performance. Just like a computer, the most critical thing is the CPU. It also needs to be dual-core. One is responsible for sensibility (selection, planning, artwork, etc.) and the other is responsible for rationality (supply chain management, data analysis, promotion, promotion, and activities, etc.). If only four to six people can build such a CPU, e-commerce will have a future. .

8, if A has done an entity well-known brand online shop, monthly sales of 1 million, B has done an unknown brand of online shop, monthly sales of 500,000, then the best choice B. Because it is not difficult to sell well-known brands, the true level of expression is to make an unknown brand.

9, if someone's resume, that the operation of an online store has achieved a number of performance, it is best to pass some software, real check, because the electricity businessman said that the performance will basically triple; if someone said operation What well-known online shop, then it is best to let him log into the background of the shop, because the electricity trader said to operate 10 stores, often only three real.

10. The best way to recruit talents is to verify them in person. If you are recruiting artists, then you have an artist's exam on the spot to provide artwork. You can use PHOTOSHOP to show it to you. If you are recruiting a through train expert, then give a 5,000 yuan to let him burn in a limited time. How many input-output ratios must be reached in a week; if it is recruiting customer service, let him personally register the day to see if he has records and conversion rates... Is it talented and cannot read resumes and conversations? , try to know.