2015 Let us open the road to the daisy's dream!

Recently I often hear customers complain that: the recent business is not good, not easy to sell, the promotion did not work, and so on, why? No advertising, no visibility, wrong way, no support from the company, etc. And I believe that, as a brand under development, Isaiah has some problems and its affirmations. But we have been correcting, trying to do better, to do more. Looking back, we use two years to achieve a breakthrough from zero to 100 million; with three years, growth of China's first brand of electricity supplier. The company is changing, as the manager of us, we should work together to change. First of all should review what we do as a manager of our daily work? How are you doing? â–  The most important image of the store's business is not good, do not go to the store, stay in the door a few seconds to see to know! Look at what, look at the signs, see the lights, look at the display, see the health status, but also to see the salesperson's age and staff looks Peugeot. Buy clothes is to buy beautiful, selling clothes is to sell the image, that's it! Buy clothes is to buy beautiful, and now we wear clothes in addition to comfort fit, more is to reflect a kind of the United States, the personality, the brand's spiritual pursuit of the non-material, is a self-image of a positive and realization. Beauty is the basic characteristics of our apparel products, then, where we sell clothing, clothing sales people should first show the United States. In order to save electricity without lighting, in order to prevent dust without dismantling the display, employees do not work without makeup, the cash register disorderly, the shop uses flower car sales, shop self-made, hand-painted promotional posters, etc., all violations of the principles and behavior of the United States will The "beauty of clothing" greatly reduced, no performance or even lost. There is no beauty, the image does not exist, the lack of experience customers, the brand will lose the basis of survival, not to mention the development of this shop! Therefore, we must bear in mind the basic principle of "selling clothes as an image to sell". All the shop operations must be based on the principle of "beauty", firmly establish and carefully safeguard the "beauty" standard. Only in this way, our shop, Only in the brutal and fierce competition in the market to find out their own distinctive "beauty" to be able to grow and develop from one victory to another victory! â–  Reference and comparison For those who do not perform well, she will find many reasons if she simply talks about her problems. What economic downturn, local small population less spending power, goods can not keep up and so on, a lot are objective and corporate issues, their own problems at all. Really? The shop's business is not good, because everyone is slow. I had encountered a similar situation when I was visiting clients. No matter what I said, customers simply could not listen to it. They said it was not right here. There was no right there. The problem was not solved and the problem was not solved. Everyone My opinion is really want to do a good job, because many of the franchisees princess are wearing this brand grew up, so joined the brand, but also sincerely hope that we can do better, is the so-called love of deep hatred Cut it. But look at the problem can not use this "you are all wrong, I am right" concept, then I pondering, simply do not say anything, with customers to other stores and counters to turn around, look down at her own Sorry, any sale of good shops, regardless of the store image, staff status, shop into columns are very place, the overall customer experience is very good, go in and turn very comfortable. Can not see a plastic bag east, west of a small bench, can not see the broken lamps. In comparing us, many are directly piled under the container below the table, the store as a storeroom, showing a mess, staff 35 two sitting on plastic stool chatting, the customer into the shop staff did not say hello, a comparison, the gap Out, how such a store may create outstanding performance! So saying, "good" and "bad", "excellent" and "bad" are not stated, but rather out, so that customers see and understand what is good and what is bad. There is a gap to improve space, there is room for improvement to make a difference! Understand this truth, the next thing to be easy to handle. â–  perseverance and intentions Shop management every day will encounter many problems, there will be many new situations, to make shop management to maintain long-term life and vitality, we must think Make every effort to set higher goals, try and apply new ideas and methods. But a problem came out, often a lot of people, many franchisees are afraid of it, do not want to take the risk of reform and reform. For as long as we are hardworking and unswervingly moving towards a goal, it will of course succeed with a good method. However, with the wrong method, we will surely immediately summarize and adjust. For example, we flew to Hong Kong, we will certainly believe that we can successfully landed at the airport in Hong Kong, the next day you can go to the "Yang a brother" treasure number to taste his abalone dishes, but the captain clear, Due to the constantly changing high-level air currents, the aircraft has deviated from its original direction and we can successfully reach our destination just because the captain has made appropriate adjustments according to different situations. Is not business to fly? Yes, we are not God. Our judgment can not be correct every time. We are likely to make several mistakes in a row. However, the possibility of creating a good store and a good team is greatly enhanced. Do business and life, like, when we encounter difficulties, tell yourself: do not be afraid, as long as the intention will be better!

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