The 20th Ningbo International Fashion Festival opening show France Be Celine.b Women

In the next 4 days, the 4th Exhibition Center will stage more than 20 fashion shows in succession. There are 5 Pioneer Colleges from Donghua University, Lu Xun Academy of Fine Arts, Shanghai Institute of Visual Arts, Japan Sugiano Fashion University and Zhejiang Textile Institute. Original release. In addition, there are 30 active independent domestic and foreign designers published on the first line, including 13 new fashion designers who have entered Ningbo in the past 6 consecutive years, and 5 independent members from South Korea, Japan, Taiwan, and Hong Kong. Designers, as well as well-known independent designers such as Maxsoie and Exchange your mood. Ningbo's local brand release covers the integrity of Ningbo's garment industry. Shanshan (men's), ESBACK (women's clothing), Steve & vivian (women's wear), Ai Fabei & You + (children's wear) will launch new fashion releases.

As the fourth China Textile and Apparel Conference and Exhibition certified by the First International Association of Exhibition Industry in East China, Ningbo International Fashion Festival has become an important part of promoting the opening to the outside world, displaying the image of the city and promoting the cooperation of the garment industry after 20 years of hard work. The carrier is also an important platform to support the development of the garment industry and promote the transformation and upgrading of the garment industry.

On October 20, the 20th Ningbo International Fashion Festival was opened for a period of 4 days. The Market Herald reporter learned from the Ningbo Municipal Government Information Office that the current Fashion Festival will take the opportunity of promoting the construction of the “Made in China 2025” Pilot Demonstration City to solidify the industrial chain, create a market chain, create a superior service chain, and strengthen the innovation chain. Expanding the value chain, through the “four booths (exhibition negotiation), T stage (fashion release), stage (economic and trade forum), stage (20th anniversary review activities)” four plate activities, focus on creating a fashion brand, and strive to enhance the intelligentization of the garment industry At the same level, efforts are made to promote the transformation and upgrading of the garment industry.

Core Activities Service Expo

The first intelligent manufacturing area, "showroom ningbo" commercial display area and international brand exhibition area

The Expo is a key event for the Festival of Apparel. It is located at the Ningbo International Convention and Exhibition Center with an exhibition area of ​​40,000 square meters.

The reporter saw at the exhibition site that this year’s service fair was more in line with the changes in the current market and industrial environment in the exhibition layout, and that industry change and consumer change were the starting point for the exhibition area planning. In addition to the traditional men's exhibition area, women's wear, children's wear, outdoor wear and OEM exhibition areas, surface accessories exhibition area, and fashion show area, this year it also set up the smart manufacturing exhibition area, "Showroom Ningbo" commercial display area and international brand exhibition area. A total of 264 brands from 283 companies from Britain, Italy, France, the United States, Sweden, 10 overseas countries, 32 provinces (cities), districts and Hong Kong, Taiwan, etc. exhibited, including Youngor, Romon, Feige, and Apple. (Apple) and other famous brands.

Created the most ever

2016 Ningbo International Fashion Week brings 23 catwalk shows

At the 2016 Fashion Festival, there were 23 shows in five categories including overseas designers, domestic famous brands, domestic cutting-edge designers, local fashion brands, and Pioneer College, which was an increase of 4 games compared to last year. Among them, Donghua University, Lu Xun Academy of Fine Arts and other 5 well-known domestic fashion academies and 30 new domestic and foreign designers have released fashion brands, setting the record for the most ever.

Designers of overseas clothing brands such as France, Japan, and South Korea also brought the latest international fashion trends during the Festival of Fashion. Designers' women's wear Celine.b (Celine Bolton) and South Korean designer brands jointly made their debut in Ningbo. The fashion brand release covers Shanshan (men's wear), Ishijunkai (ESBACK, women's wear), Ai Fabei (child wear) and so on.

Promote industrial transformation and upgrading

Ningbo becomes China's first "China Made 2025" pilot demonstration city

Song Dajun, director of the Ningbo International Fashion Festival Organizing Committee Office and deputy director of the Ningbo Economic and Information Committee, said in an interview that Ningbo has become China’s first “China Made 2025” Pilot Demonstration City. It is an opportunity to use this as an opportunity to promote industrial transformation. upgrade. "Textile fabrics are also a part of new materials. In addition to fashion, new technology must be added. New equipment must be manufactured to liberate people; of course, it must be combined with the Internet."

During the festival, the “Belt and Road” apparel industry chain international cooperation summit and networking meeting was also held. Vice Chairman of China Textile Industry Federation, Yang Jichao, President of China Knitting Industry Association, Qiao Peiwei, Expert of Taiwan Textile and Apparel Industry Research Institute, Du Yingjie, Manager of Social Responsibility Department, West Yara (China) Commercial Co., Ltd., and Shang Shujing, ZARA Trainer (Susan Jenkyn Jones), Philip Jones, Director of British George Bromo, and Wang Yongfang, Deputy General Manager of Lion Group, delivered keynote speeches.

At the same time, the strategic cooperation press conference for Youngor MAYOR & Top 5 international top fabric brands was also held as scheduled. According to Li Rucheng, Chairman of the Youngor Group, “We started from 0, and listed companies that have paid taxes of 3 billion yuan a year and have total assets of more than 80 billion yuan have been working hard.” said Chen Dapeng, executive vice president of the China Garment Association. After several decades of development, China’s apparel market has gradually grown and matured, and clothing consumption has evolved toward fashion, speed, and quality. How to achieve the adaptability to market supply and demand through product, technology, and service innovation is important. The focus of attention is also the point of supply for reform. Chen Zhongchao, deputy mayor of Ningbo City, summed up: “Yorold has always been at the forefront of innovation and technological advancement in the industry. After just 30 years of development, it has been the first in the domestic integrated apparel market for 17 consecutive years. This strategic cooperation is also based on the 2025 pilot, which will accelerate the reform of the supply side of the apparel industry and contribute to the innovation and development of the industry. ”