Zhuo Duozi City Partner: Opening the Spring of the Store

At present, in the cold winter debate of the real economy, Zhuo Duozi still insists on the implementation of the urban partner model, bringing the physical store spring to the franchisees, and timely changing the distribution links of the supply chain...

Dong Mingzhu and Zong Qinghou questioned Ma Yun’s “five new” theory in CCTV programs, and at the end of 2016, a big discussion about the real economy and the virtual economy was launched. In the speech of the "10th Anniversary of Zhejiang Chamber of Commerce in Jiangsu Province", Ma Yun suspected that he would respond to the two people saying: "It is not technology that lets you eliminate it. It is backward thinking that lets you eliminate it. It is unwilling to learn and think that it is letting you eliminate it." As said, in fact, the sluggishness of the real economy is mostly due to the self-restraint of the retail industry and the reluctance to learn new ideas for change.

In the cold winter debate of the real economy, Zhuo Duozi still adheres to the implementation of the urban partner model, bringing the spring of physical stores to franchisees. The city partner is a new type of cooperation mode of “zero inventory + low risk + high income + sharing model”, which opens up new business opportunities for franchisees to become rich.

The sense of experience is an important factor in the inability of physical stores to be replaced by e-commerce. People like to go to the supermarket, because the dazzling array of real goods on the shelves, giving people a sense of pleasure; these products will emit a unique smell, can be touched by the hands of consumers, everything is full of real life. The multi-disciplinary urban partner model creates a good consumer experience with quasi-user thinking and is committed to providing customers with enough and good enough goods, mainly because of its new supply speed every week.

The style of Zhuo Duo's clothing always responds quickly to the trend of fashion, but how can these latest clothes reach the consumers in the fastest speed? In order to perfect the operation of the multi-city partner model, this needs to be built. A fast supply chain system. “One-day finalization, one-week work” is a versatile work routine. From the design artwork to the sample making, it takes only one week; the rapid production of ready-to-wear and shop shelves, on average every 7 to 15 days. There will be new products to the store for sale.

At the same time, in order to realize the rapid circulation of goods, Zhuo Duozi changed the distribution link of the supply chain in a timely manner, and adopted the standard model of the carrier's quicksand in the logistics, and established the central warehouse + aircraft carrier combination allocation system. The franchisee can quickly replenish the loan and quickly follow the order. The product can be directly connected to the store within 2 weeks. In addition, the handling of unsalable sales is also extremely efficient and quick response. In this way, the multi-party linkage, the urban partner model can not only clean up the "septic water", but also the active head "live water", in order to operate healthily.

A major feature of urban partners is that inventory risks are no longer borne by franchisees, but by brand owners, who only need to be responsible for providing store and staff costs. In order to maximize the matching of inventory and store demand, Zhuo Duozi conducts the inventory adjustment and production adjustment between stores through the tracking and analysis of the single product storage and sales ratio of each franchise store every week, and makes corresponding adjustments. Marketing to speed up the turnover of single products. The production department will also implement certain measures to strictly control the number of items to avoid a large inventory backlog.

Of course, in addition to being fast-new, high-quality models are an important reason why many people are welcomed by consumers. As we all know, once many costumes enter the mall counters, they will mark the price far greater than the cost, so that the ordinary consumers who look at the clothes can only sneak into the squid.

In response to this market phenomenon, Zhuo Duo's urban partners have partnered with terminal stores around the world to sell fashion trends and styles at the most competitive prices, so that consumers can easily buy their favorite clothes.

In order to ensure high cost performance and quality at the same time, Zhuo Duozi has invested a considerable amount of energy in the quality management of apparel. Zhuo Duo Zi does not rely on the use of ordinary fabrics or shoddy to solve the "parity" problem, but at the beginning of product development, the detailed and scientific planning of the opposite accessories. In the selection of source materials, Zhuo Duozi strictly reviews suppliers from various aspects such as product quality, quality management and production process. In order to keep up with the times, the multi-faceted accessories are updated every week, and the accessories are ordered in advance at the procurement end. Through efficient and forward-looking planning, time and labor costs are greatly reduced, making each piece of clothing “cost-effective” before production.

Expert analysis pointed out: "In fact, no one can replace E-commerce and physical retail. E-commerce will develop according to its own development track. Physical retail is also an indispensable part of life. You can't live in a virtual state forever. Physical stores to socialize and experience a variety of different products. Providing customers with fair prices, rich products, unique scene experiences and comprehensive services that bring more value is fundamental to the transformation of physical retail. City partners are trying to do this, creating miracles with new ways of playing, meeting the changing needs of consumers, and bringing bright springs to partners and the physical retail industry.

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