TomFord change pushed women back from GUCCI own luxury brand

VOGUE UK recently reported that Tom Ford is set to enter the women's fashion market. Currently, his team is actively seeking investors, and it’s understood that a minimum investment of 300,000 euros will be required to kickstart the production of women's wear. Two years after leaving Gucci, where he had successfully established his eponymous men's brand, Tom Ford collaborated with Zegna to introduce a luxury men's custom collection. He later expanded into fragrances and sunglasses, but women's fashion remained unexplored territory. Last year, during an interview with The Ladies’ Daily, he mentioned, "Women’s wear is definitely coming, but I need to find a niche that hasn’t been touched yet. Once I figure out how to navigate that, and when my men's business hits my goals, I’ll return to the women's market—but it will take at least two or three years." Now, with the announcement of his entry into women's wear, it seems Tom Ford believes the moment is ripe. Finding the right investors takes time, but Tom Ford has always been ahead of the curve. His prediction of a two- to three-year timeline aligns with current developments. Known for his relentless drive, Tom Ford famously stated, “I will never retire—unless death claims me, I will continue working.” Since leaving Gucci, he hasn’t slowed down. In June 2007, his flagship store on Madison Avenue in New York opened, marking his bold comeback. When asked about launching men's clothing, he quipped humorously, “I couldn't find anything to wear in today's market—it’s all about being young, new, and new again, which is something no one can actually wear!” While some critics dismissed his collections as overly pretentious, a New York Times reporter noted, “This faux-boutique on Madison Avenue is unintentionally hilarious, projecting an air of aristocratic affectation.” Tom Ford shrugged off the criticism, stating he no longer cared about media opinions. Instead, he runs his brand with a sharp business acumen, targeting clients who share his aesthetic vision. His signature look—a tailored black suit with narrow cuts, a crisp Shirt, an untied tie, and a touch of eccentricity—is adored by those who identify with his style. Despite the ongoing economic challenges, Tom Ford's brand continues to thrive. A recent order of 23 suits from an English client in New York underscores his growing popularity. Men's clothing boutiques are popping up worldwide, while his perfumes and eyewear lines remain highly sought after. These successes have bolstered his confidence in venturing into the women's market. Like Karl Lagerfeld, Tom Ford thrives on self-imposed challenges. While Lagerfeld juggles multiple roles—designer, photographer, publisher—Tom Ford has also dabbled in filmmaking. His directorial debut, "A Single Man," premiered at the Venice Film Festival earlier this year. At the press conference, he explained, “Filmmaking is something I’ve always wanted to do—it keeps life interesting. Fashion is wonderful, but it can get monotonous. For me, designing is about creating worlds, people, lifestyles, and legacies. Making movies allows me to connect fashion with storytelling in a way that feels deeply fulfilling.” As Tom Ford prepares to step into the women's fashion arena, his ambition remains undiminished. Whether through fashion or film, he continues to redefine boundaries and push creative limits.

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