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Shenzhen Mei Xuan World Fashion Co., Ltd. was established in 1996 and rebranded as Vientiane Jincheng Garments (Shenzhen) Co., Ltd. in 2007. The company has since grown into a leading fashion brand management enterprise, specializing in design, production, sales, and brand development. Headquartered in Shenzhen, it manages several well-known women’s fashion brands, including "Casagroup," "Finette," "Casagroup-Young," and "Salt Group." These brands are created and managed by renowned designers from Hong Kong and mainland China.
With over 1,300 employees, the company produces more than 1.3 million garments annually and achieves sales exceeding 350 million yuan. Its unique marketing model and advanced information technology have attracted over 100 franchisees, resulting in more than 420 franchised stores and over 30 mall counters nationwide. The brand's network spans across South, East, Central, Southwest, Northwest, North, and Northeast China.
Vientiane Jincheng is known for its clear strategic vision, strong team cohesion, and modern technological infrastructure. It aims to become a top-tier clothing brand management agency, exploring, managing, and introducing apparel brands for the Chinese, Asian, and global retail markets. Through continuous marketing efforts and brand management, the company expands its presence in retail, wholesale, and franchise operations.
"Finette," one of the brand's key labels, was founded in France in 1980. The name reflects elegance, attention to detail, and a refined sense of style. It represents a blend of feminine, romantic, and European fashion elements, appealing to women aged 25 to 35 who value sophistication, aesthetics, and individuality. The brand emphasizes meticulous craftsmanship, layering, and a harmonious color palette, making it a favorite among modern, confident women.
Vientiane Jincheng continues to expand its influence, offering opportunities for new agents and partners to join its growing network. With a focus on quality, innovation, and customer satisfaction, the company remains a strong player in the competitive fashion industry.
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