"Made in Italy" clothing is still attractive to developing countries

A number of fashion brand executives said in Milan recently that emerging countries are improving the quality of designer apparel and looking for opportunities to buy mature market brands. Some fashion groups have shifted their production lines to countries with lower production costs in order to remain competitive.

Gianluca Brozzetti, CEO of the Italian fashion brand Cavalli, said in an interview with Reuters: “Some emerging countries are producing quality products. It is no secret that many brands outsource their production to emerging countries, but the ability to create must remain in Italy. "Ferragamo CEO Michele Norsa told Reuters:" If we make it outside Italy, we will be finished." Norsa said that compared with Chinese-made goods, Chinese buyers prefer "made in Italy" luxury goods. . Some designers stated that they are not worried about the increasing quality of products produced in India or China.