Li Ning: Enterprises can become bigger and stronger without aristocratic spirit
Description: From athletes to entrepreneurs, Li Ning achieved perfect transformation. In his business career, he has always emphasized innovation and noble spirit. He realized the reason why a company is bigger and stronger, that is, companies must achieve professional management in the process of development, but also need a "noble spirit." Factory Network Xiaobian compiles Li Ning's classic quotations for fellow workers and finds out how Li Ning interpreted the “professional aristocratic spiritâ€.
When the society’s understanding of professionalism is not fully understood, and many people face external temptations, professionalism hardly reflects the so-called “aristocratic spirit.†Instead, some state-owned enterprises will appear to be “doing a day’s monk to strike a day’s clockâ€, and they are half dead. The state of Li Ning believes that as a manager, we must understand that to do business cannot rely on the power of one person, but to achieve this through a series of approaches to professional management. We must not allow companies to be affected by the influence of individuals or families. Whether they are at the management level or business operations, they must achieve professionalism, be loyal to their profession, and abide by professional ethics. This is the so-called “noble management†of Western society.
Li Ning said that because of the lack of thorough understanding of professionalism and the impact of traditional social environment, the road to professional management in China is not easy. Many people are still in the state of “state-owned enterprises†and they make a day’s monk’s day’s collision. bell. Therefore, the dual efforts of enterprises and the society are also needed, and the requirements for professionalism and “aristocratic spirit†should not be rushed.
The following is an excerpt of Li Ning's views.
Li Ning:
Whether it is management philosophy or management style, I think the most important thing is to find a way to make business, including what to do business, how to do this business, make business skills, performers' choices, business changes and Performed actions, etc. How to organize various resources according to the content of the business is an unchanging core in management.
In the past 20 years since Li Ning's development, although businesses and markets have been constantly changing and companies are constantly changing and adjusting, these basic actions are indispensable.
I am an athlete and I was originally involved in this industry. It is my personal pursuit and interest. It can be said that my personal passion and dream have always existed during the entire establishment and operation of Li Ning Company. It will manifest or play a role in corporate transformation, direction of development, culture or values. However, if an enterprise wants to expand its scale and increase its competitiveness, it must achieve its organic organizational system through organizational capabilities, financial capabilities, human resources, and management capabilities.
I expect Li Ning to become a professional company and provide specialized products for the market. To do this, my personal passion and ability alone are certainly not enough, and I need a strong professional team. Passion and dreams are the driving forces for entrepreneurship, and team building and organizational capabilities are essential. I have always been promoting the professionalization of the company, the management level and the professionalization of business operations. This may not be the same as many domestic companies.
(my company introduced) professional management. In 1996, I made an internal adjustment of the company. Please go to my own and other senior relatives and my teammates. Many people think that I have suffered a lot of pressure, but it is not true. Because I didn't have any family-owned company's burden at the beginning, family culture has a certain influence on the company. For example, Li Ning is famous. Many people will come to recognize their fellow countrymen and recognize their teammates, and they will form a culture with such geographical and gang nature. So, at that time, I resolved to take the lead to let my relatives and teammates leave the company. The purpose was to let other people come to the company with hope. It didn't matter where you came from, but whether you were qualified for this position and whether you were willing to Dreams to pay, let the company really embark on a professional road.
But I also feel that it is very difficult to take the road to professionalism in China. When the society’s understanding of professionalism is not fully understood, and many people face external temptations, professionalism hardly reflects the so-called “aristocratic spirit.†Instead, some state-owned enterprises will appear to “make a day’s monk strike a day’s clockâ€, and they will die. status. This is not what we want.
I think it is not easy to create a professional business environment in China. China's self-sufficiency is a tradition of thousands of years. In the process of industrialization, the welfare of the entire society needs to be popularized. Many people are still frightened to buy a house. In fact, it is necessary to improve the social environment and cultural changes. As a result, the Chinese will have a “wage mentality†in the process of professionalization. At the same time, in this rapidly changing social environment, the Chinese people’s mentality will be difficult to stabilize and will be difficult to achieve. Abide by the professional person's basic value norms. Under the temptation of many "free riders", professional values ​​will face challenges to some extent.
After the listing of Li Ning Company in 2004, we adopted options, restricted stocks and other measures to increase the core employee's income and bonuses, and also strengthened education and training that inspired passion and dreams. However, there are still some managers who have caused damage to the company. I think this is not only a personal problem but a problem of the entire society. Because the company's personnel come from society, some professional values ​​that are popular in society will inevitably affect the company. In the process of professionalization, it is an inevitable trend to increase the cost of human resources. In addition, we must look forward to China's overall social progress.
In the West, people who do not abide by professional ethics will be judged by the “spirit of aristocratic spirit†and will be kicked out of the market. Under such pressure, it is difficult for him to find a similar position in the industry. In China, the turnover cost of job-hopping is very low. There is no personal reputation control mechanism, and a professional change is achieved. Even the unit certification does not require production. If such a social mechanism is not established, it will be difficult to constrain managers from the outside. Therefore, this matter must not be rushed because the biggest responsibility of the company is to develop, be responsible to the shareholders, and achieve the development of the employees. Although the company has social responsibility, it cannot replace the development of society. We will consider how to gradually realize the improvement of organizational capabilities and professional management in our own survival and development.
When the society’s understanding of professionalism is not fully understood, and many people face external temptations, professionalism hardly reflects the so-called “aristocratic spirit.†Instead, some state-owned enterprises will appear to be “doing a day’s monk to strike a day’s clockâ€, and they are half dead. The state of Li Ning believes that as a manager, we must understand that to do business cannot rely on the power of one person, but to achieve this through a series of approaches to professional management. We must not allow companies to be affected by the influence of individuals or families. Whether they are at the management level or business operations, they must achieve professionalism, be loyal to their profession, and abide by professional ethics. This is the so-called “noble management†of Western society.
Li Ning said that because of the lack of thorough understanding of professionalism and the impact of traditional social environment, the road to professional management in China is not easy. Many people are still in the state of “state-owned enterprises†and they make a day’s monk’s day’s collision. bell. Therefore, the dual efforts of enterprises and the society are also needed, and the requirements for professionalism and “aristocratic spirit†should not be rushed.
The following is an excerpt of Li Ning's views.
Li Ning:
Whether it is management philosophy or management style, I think the most important thing is to find a way to make business, including what to do business, how to do this business, make business skills, performers' choices, business changes and Performed actions, etc. How to organize various resources according to the content of the business is an unchanging core in management.
In the past 20 years since Li Ning's development, although businesses and markets have been constantly changing and companies are constantly changing and adjusting, these basic actions are indispensable.
I am an athlete and I was originally involved in this industry. It is my personal pursuit and interest. It can be said that my personal passion and dream have always existed during the entire establishment and operation of Li Ning Company. It will manifest or play a role in corporate transformation, direction of development, culture or values. However, if an enterprise wants to expand its scale and increase its competitiveness, it must achieve its organic organizational system through organizational capabilities, financial capabilities, human resources, and management capabilities.
I expect Li Ning to become a professional company and provide specialized products for the market. To do this, my personal passion and ability alone are certainly not enough, and I need a strong professional team. Passion and dreams are the driving forces for entrepreneurship, and team building and organizational capabilities are essential. I have always been promoting the professionalization of the company, the management level and the professionalization of business operations. This may not be the same as many domestic companies.
(my company introduced) professional management. In 1996, I made an internal adjustment of the company. Please go to my own and other senior relatives and my teammates. Many people think that I have suffered a lot of pressure, but it is not true. Because I didn't have any family-owned company's burden at the beginning, family culture has a certain influence on the company. For example, Li Ning is famous. Many people will come to recognize their fellow countrymen and recognize their teammates, and they will form a culture with such geographical and gang nature. So, at that time, I resolved to take the lead to let my relatives and teammates leave the company. The purpose was to let other people come to the company with hope. It didn't matter where you came from, but whether you were qualified for this position and whether you were willing to Dreams to pay, let the company really embark on a professional road.
But I also feel that it is very difficult to take the road to professionalism in China. When the society’s understanding of professionalism is not fully understood, and many people face external temptations, professionalism hardly reflects the so-called “aristocratic spirit.†Instead, some state-owned enterprises will appear to “make a day’s monk strike a day’s clockâ€, and they will die. status. This is not what we want.
I think it is not easy to create a professional business environment in China. China's self-sufficiency is a tradition of thousands of years. In the process of industrialization, the welfare of the entire society needs to be popularized. Many people are still frightened to buy a house. In fact, it is necessary to improve the social environment and cultural changes. As a result, the Chinese will have a “wage mentality†in the process of professionalization. At the same time, in this rapidly changing social environment, the Chinese people’s mentality will be difficult to stabilize and will be difficult to achieve. Abide by the professional person's basic value norms. Under the temptation of many "free riders", professional values ​​will face challenges to some extent.
After the listing of Li Ning Company in 2004, we adopted options, restricted stocks and other measures to increase the core employee's income and bonuses, and also strengthened education and training that inspired passion and dreams. However, there are still some managers who have caused damage to the company. I think this is not only a personal problem but a problem of the entire society. Because the company's personnel come from society, some professional values ​​that are popular in society will inevitably affect the company. In the process of professionalization, it is an inevitable trend to increase the cost of human resources. In addition, we must look forward to China's overall social progress.
In the West, people who do not abide by professional ethics will be judged by the “spirit of aristocratic spirit†and will be kicked out of the market. Under such pressure, it is difficult for him to find a similar position in the industry. In China, the turnover cost of job-hopping is very low. There is no personal reputation control mechanism, and a professional change is achieved. Even the unit certification does not require production. If such a social mechanism is not established, it will be difficult to constrain managers from the outside. Therefore, this matter must not be rushed because the biggest responsibility of the company is to develop, be responsible to the shareholders, and achieve the development of the employees. Although the company has social responsibility, it cannot replace the development of society. We will consider how to gradually realize the improvement of organizational capabilities and professional management in our own survival and development.
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