Tokyo fashion "surge" into the Chinese Japanese brand tide full of flavor!

In recent days, ZUKA.PRO, the brand of Zarka's personalized design women's wear brand, and M-graph, a new-generation Tokyo fashion senior men's wear brand, unveiled a low profile on the Shanghai South Shore Art Center, bringing two major brands of the 2011 autumn and winter series to the audience. The popular male model Li Zifeng and the vocalist of the “black stick” Shang Siyang presented a visual feast to everyone. This shows that the fashion trend is not small. From this perspective, under the prospect that Tokyo fashion brands have entered the Chinese market one after another, China's fashion industry will also be experiencing new changes to meet the impact of this wave of fashion trends.

Japan's high-fashion men's advocacy "low-key luxury"

The M-graph, a high fashion men's fashion brand from Tokyo, released the new autumn/winter 2011 collection under the theme of “low-key luxury” and officially announced its entry into the Chinese market.

In order to explore the real situation of the origin of Tokyo's fashion and then to surpass it, to convey the design concept of freedom and pleasure, to convey the fashion concept of Tokyo High Street culture, to shape the fashionable temperament of urban fashion men's international low-key luxury, to meet the Chinese fashion elite male diversity Lifestyle needs to wear. This is a great news for Chinese fashion enthusiasts, and it is also a powerful instigator of the Chinese fashion industry market.

The Tokyo high fashion menswear brand M-graph is composed of 8 Japanese designers who have worked for many years in international fashion brand design work and still maintain a unique understanding of fashion as a Japanese designer. With the support of Japanese technology and quality management, it represents the fashion front of Tokyo. The highest quality clothing brand.

In M-graph, M stands for Modern, Mental, Mode, and Mix. They are modern, spiritual, modern and mash. This definition elaborates that it surpasses established fashion concepts and national borders, embodies the modern mashup concept of modern free spirit and modern fashion.

From the perspective of design style, designers are good at deconstructing traditional clothing such as military uniforms and tooling, building new design themes, incorporating the latest trend concepts, and designing high-street clothing that emphasizes creativity, detail, and craftsmanship. The brand focuses on details and mix-and-match. The sculpted three-dimensional cut-out allows the wearer to integrate with the clothing.

The concept embodied in the brand has been recognized by many fashion trends. The unique fashion design of Tokyo will surely be loved and affirmed by consumers.

Tokyo fashion cannot be simply understood as meeting the needs of the material. Its essence is the satisfaction of the ubiquitous essential needs and personal values. What we want to express is about the individual's dress style according to his or her lifestyle in any living space and time.

Personality Design Women's Deduction "Building Blocks" Theme

In 2006 Shanghai Zhuoka Trading Co., Ltd. launched a personalized design brand ZUKKA.PRO.

Personality design ZUKKA.PRO women's brand, advocating a free and happy life philosophy, pursuing a fun neutral fashion. Among them, Z---zero, U---up, K---know, K---keep, A---active. The positive and neutral triangle is the representative pattern of the brand. From this we can see its unique idea that every day is new. Only by knowing how to maintain a positive attitude can we find ourselves free and happy.

This release also defines the “building block” in childhood memories as the theme of autumn and winter publishing. It is intended to raise people’s concern for “tired” and “product” through this theme, so as to build a positive attitude towards life and build a strong The inner world to cope with the rapidly changing external environment.

Clothing is the carrier of dresser, designer spirit and brand culture. In the product design, ZUKKA adheres to a variety of clothes, trendy colors, collisions, unique print patterns, season theme settings inspired by daily life, design elements derived from men's clothing, deconstructed volumetric shapes and natural environmental protection. The cotton and silk wool fabrics to create "fun, rate, fashion" product design style.

ZUKKA advocates human freedom and is good at discovering the beauty and interest in everyday life. The design team pays attention to the influence of clothing on people's mentality, inspires the fresh and interesting things in life, and designs unique clothing that is bright and cheerful in order to obtain the relaxed and happy resonance of the wearer. ZUKKA is not only a brand, but also represents a concept. It conveys a free and happy lifestyle (a barrier to materialistic enjoyment, an experience of spiritual freedom and indifference, and a feeling of spiritual release and happiness).

Believe that this kind of dress with a unique life concept is what people need now. In the face of the earthquake in Japan, the ever-changing world events, and the ever-present challenges, we need more than just the glamorous outerwear of fashion, but also the spiritual power it carries. This will also be a source of motivation for people to calmly meet new challenges.