Chinese Garment Market in Australia
The garment industry is a traditional industry in our city, and it is also one of the pillar industries. There are thousands of large and small garment enterprises in our city, and there are hundreds of certain scales. The total sales amount reaches 10 billion yuan***, and the tax revenue accounts for nearly 20% of the city's total. . At present, the clothing market in our city is mainly in Japan, and some of them are in Europe and the United States, while the market in Australia is still blank. What Australians wear, how to wear, how to develop the Australian clothing market, has attracted the interest of many clothing companies. To this end, by taking this opportunity to visit children and grandchildren in Australia this year, I have paid attention to and inspected the clothing market in Australia. I now share what I have seen and heard with you and talk about my insights.
Australian clothing market Australian clothing has several characteristics. The first is leisure. T-shirts, big pants, beach pants, sweatshirts, trousers, casual clothes, easy-going, there are few traces of deliberately dressed, how to wear comfortable how to wear. The second is diversification. As Australia is a displaced country, it gathers immigrants from all countries and nations in the world. This determines its unique characteristics and colorful appearance. The third is personalization. Clothing does not follow suit, but pays attention to the distinctive style and color of each group, and the aesthetic difference is greater. The fourth is not to pay attention to brand names. They pay attention to style, do not pursue brand names, almost no one can say a few famous brands of world-renowned clothing, even if they know that few people spend money on designer clothes. Fifth, pay attention to the clothing of different times and occasions. From Monday to Friday, men wear suits, ties, shoes, ladies wear open-collar skirt suits and high-heeled shoes; after work and on rest days, they wear lightweight casual wear; while social situations pay attention to distinctive and eye-catching clothing. .
According to the survey, Australia’s imported clothing accounted for more than 70% of China’s clothing, and annual clothing consumption was 15 billion Australian dollars. Clothing is mainly from China, Indonesia and Fiji. The Australian clothing market focuses on price, quality, environmental protection, delivery time, and minimum order quantity. The characteristics of processing orders are many varieties, high quality, fast delivery, and small quantities, and they welcome more professional processing companies. The fabric is mainly made of cotton and hemp. The mode of cooperation has shifted from the general import to cooperation, that is, the Australian side grasps the design, brand, raw materials, and Chinese processing and production. In the eyes of Australians, China is a garment factory (workshop), not a fashion maker. Clothing sales are mainly in Sydney, Melbourne, Canberra, Pace, Brisbane and other major cities. Apparel dealers generally prefer direct trade such as interviews and look-outs. The main platform is through trade fairs. Annual clothing fairs are held in Sydney and Melbourne. There are mainly six ways of clothing sales in Australia, one is low-cost supermarkets, the other is national monopoly stores, three are local stores, four are high-end fashion stores, five are brand stores, and six are online sales.
According to Australia's national conditions and the actual situation of the clothing market, the author believes that the favorable and unfavorable factors for us to enter the Australian clothing market coexist, because we use wisdom and courage to profit.
The favorable factors:
First, because Australia is located in the southern hemisphere, it is just the opposite of Japan, the United States and Europe in the same time in the northern hemisphere. Therefore, the light and high seasons of clothing production can complement each other. Australian off-season orders can be used to fill the off-season apparel market in the northern hemisphere. The second is Australia's import tariff, which has been adjusted from 17.5% to 10% to 5%. It is reported that tariffs are expected to be eliminated in 2015. This undoubtedly opens the door for clothing entering the Australian market. Third, Australia has no quota restrictions on textile products, including apparel. Fourth, Australia enjoys a mild climate, especially in Sydney, with no cold winters and high summers. The perennial temperature is between 10°C and 25°C (occasionally 30°C). The demand for knitted garments is relatively large, which is consistent with the product structure of our garment enterprises. Fifth, Australia is a well-developed economy and society. It places great emphasis on integrity and is less risky in its loan budget. Sixth, the Australian economy continues to grow, clothing consumption continues to increase, and the market is booming. Seventh, compared with Japan and Europe and America, Australian clothing has its own characteristics in terms of style, specifications, colors and other technical indicators. Entering the Australian clothing market can expand our market horizon and enhance our ability to adapt to international market competition. level.
Unfavorable factors:
First, Australia has a small population and the apparel market is relatively small. Second, orders are mostly small-batch, multi-variety, which brings certain difficulties to production. Third, compared to the long-term Japanese, European and American markets, we have The apparel market in Australia is still relatively unfamiliar and has a process of understanding, understanding and familiarity.
According to market research, if you want to enter the Australian clothing market, a more feasible approach is to use Australia to seek agency, targeting Australian brand clothing, order-style production methods, provided by the Australian side of the design, samples, our production.
I think that the following approaches are all difficult and not feasible: First, we will take samples to find a market in Australia. In general, our readily available samples are difficult to adapt to the needs of the Australian market. For example, we now produce a men's sweatpants for Japan, with texts and designs before and after, and the Australian market finds it incredible. The second is to create their own Australian brand and Set up a factory in Australia. This approach is also difficult to implement because Australia not only has high wages, but we also do not adapt to Australian business management. Australian workers, in their words, are all "ancestors" and it is difficult to "serve." The third is to create the Australian production brand, and the main production in China, the auxiliary process in Australia. This is illegal in Australia and it will not work.
Australian clothing market Australian clothing has several characteristics. The first is leisure. T-shirts, big pants, beach pants, sweatshirts, trousers, casual clothes, easy-going, there are few traces of deliberately dressed, how to wear comfortable how to wear. The second is diversification. As Australia is a displaced country, it gathers immigrants from all countries and nations in the world. This determines its unique characteristics and colorful appearance. The third is personalization. Clothing does not follow suit, but pays attention to the distinctive style and color of each group, and the aesthetic difference is greater. The fourth is not to pay attention to brand names. They pay attention to style, do not pursue brand names, almost no one can say a few famous brands of world-renowned clothing, even if they know that few people spend money on designer clothes. Fifth, pay attention to the clothing of different times and occasions. From Monday to Friday, men wear suits, ties, shoes, ladies wear open-collar skirt suits and high-heeled shoes; after work and on rest days, they wear lightweight casual wear; while social situations pay attention to distinctive and eye-catching clothing. .
According to the survey, Australia’s imported clothing accounted for more than 70% of China’s clothing, and annual clothing consumption was 15 billion Australian dollars. Clothing is mainly from China, Indonesia and Fiji. The Australian clothing market focuses on price, quality, environmental protection, delivery time, and minimum order quantity. The characteristics of processing orders are many varieties, high quality, fast delivery, and small quantities, and they welcome more professional processing companies. The fabric is mainly made of cotton and hemp. The mode of cooperation has shifted from the general import to cooperation, that is, the Australian side grasps the design, brand, raw materials, and Chinese processing and production. In the eyes of Australians, China is a garment factory (workshop), not a fashion maker. Clothing sales are mainly in Sydney, Melbourne, Canberra, Pace, Brisbane and other major cities. Apparel dealers generally prefer direct trade such as interviews and look-outs. The main platform is through trade fairs. Annual clothing fairs are held in Sydney and Melbourne. There are mainly six ways of clothing sales in Australia, one is low-cost supermarkets, the other is national monopoly stores, three are local stores, four are high-end fashion stores, five are brand stores, and six are online sales.
According to Australia's national conditions and the actual situation of the clothing market, the author believes that the favorable and unfavorable factors for us to enter the Australian clothing market coexist, because we use wisdom and courage to profit.
The favorable factors:
First, because Australia is located in the southern hemisphere, it is just the opposite of Japan, the United States and Europe in the same time in the northern hemisphere. Therefore, the light and high seasons of clothing production can complement each other. Australian off-season orders can be used to fill the off-season apparel market in the northern hemisphere. The second is Australia's import tariff, which has been adjusted from 17.5% to 10% to 5%. It is reported that tariffs are expected to be eliminated in 2015. This undoubtedly opens the door for clothing entering the Australian market. Third, Australia has no quota restrictions on textile products, including apparel. Fourth, Australia enjoys a mild climate, especially in Sydney, with no cold winters and high summers. The perennial temperature is between 10°C and 25°C (occasionally 30°C). The demand for knitted garments is relatively large, which is consistent with the product structure of our garment enterprises. Fifth, Australia is a well-developed economy and society. It places great emphasis on integrity and is less risky in its loan budget. Sixth, the Australian economy continues to grow, clothing consumption continues to increase, and the market is booming. Seventh, compared with Japan and Europe and America, Australian clothing has its own characteristics in terms of style, specifications, colors and other technical indicators. Entering the Australian clothing market can expand our market horizon and enhance our ability to adapt to international market competition. level.
Unfavorable factors:
First, Australia has a small population and the apparel market is relatively small. Second, orders are mostly small-batch, multi-variety, which brings certain difficulties to production. Third, compared to the long-term Japanese, European and American markets, we have The apparel market in Australia is still relatively unfamiliar and has a process of understanding, understanding and familiarity.
According to market research, if you want to enter the Australian clothing market, a more feasible approach is to use Australia to seek agency, targeting Australian brand clothing, order-style production methods, provided by the Australian side of the design, samples, our production.
I think that the following approaches are all difficult and not feasible: First, we will take samples to find a market in Australia. In general, our readily available samples are difficult to adapt to the needs of the Australian market. For example, we now produce a men's sweatpants for Japan, with texts and designs before and after, and the Australian market finds it incredible. The second is to create their own Australian brand and Set up a factory in Australia. This approach is also difficult to implement because Australia not only has high wages, but we also do not adapt to Australian business management. Australian workers, in their words, are all "ancestors" and it is difficult to "serve." The third is to create the Australian production brand, and the main production in China, the auxiliary process in Australia. This is illegal in Australia and it will not work.
Multi Color Hair Tie,Geometric Hair Clip,Corlorful Hair Tie
Yiwu MengHan Jewelry CO,.LTD. , http://www.mh-jewelry-wholesale.com