Italian jewelry aims at the Chinese market
In times of economic uncertainty, people around the world are tightening their budgets. As the world’s largest jewelry exporter, Italy has also felt the impact of this global slowdown. From 2008 to 2009, its jewelry exports dropped consistently, and the number of local manufacturers began to shrink. In response, Italian jewelers have turned their focus toward China, recognizing it as a key market with immense potential.
Angelinas, Director of the Ministry of Small and Medium-sized Enterprises, Commerce and Craft Industry in the Lazio region—home to many Italian jewelry workshops—emphasized that “China is crucial for the gold and silver jewelry industry due to its size and growth potential.†To showcase the elegance of Italian craftsmanship, high-end brands like ILIONNO have launched luxury tours across major Chinese cities. POMELLATO, one of Italy’s top custom jewelry brands, stated that entering the Chinese market in 2010 was not just timely but perfectly aligned with their global expansion strategy.
POMELLATO, known for its bold, sexy, and unconventional designs, officially entered the mainland Chinese market in autumn 2010. The brand, which has been a leading name in European fashion for over four decades, has grown into one of the top five jewelry brands in Europe. Through innovative artistry, creative campaigns (including collaborations with renowned photographers, actors, and models), POMELLATO has redefined how jewelry is presented and experienced. Its first boutique in China opened at Yintai Pleasant Life in Beijing.
Founded in 1967 in Milan, Po Man Lano (POMELLATO) has long been celebrated for its unique approach to jewelry design. Created by visionary designer Pino Rabolini, the brand challenges traditional norms, offering pieces that are both distinctive and versatile. Whether worn on a casual day or a grand occasion, POMELLATO jewelry exudes sophistication and personality, blending luxury with modern style.
ILIONNO, another iconic Italian jewelry brand, recently held its "National Treasures of Aristocratic Iliono Jewelry" exhibition in Shanghai Jiuguang Department Store from August 31 to September 6. This event marked one of the most prestigious exhibitions hosted by the store in 2010, featuring a collection of high-value jewelry with over 100 million yuan in total value. Highlights included a 6.48-carat diamond ring with a D-color grade and GIA certification, valued at over 10 million yuan.
Since its founding in 1958, ILIONNO has remained committed to traditional Italian craftsmanship and contemporary design, creating timeless pieces that reflect the essence of Italian aesthetics. The Shanghai event was the fourth stop of the "Iliono Avatar National Jewelry Exhibition," aiming to bring the artistic charm of the Golden Age to more cities across China.
Meanwhile, Sanlitun Village in Beijing offers an exciting shopping experience in the fall. Located in the vibrant Sanlitun area, the village blends old Beijing’s traditional architecture with modern retail. From September 17 to October 7, visitors can explore 253 stores, each offering unique finds. The North District features the largest Rolex store in the capital and exclusive Seiko timepieces, while the Southern District boasts Apple products, limited Adidas collections, and creative pop-up experiences. Whether you're searching for luxury or something new, Sanlitun Village delivers a memorable shopping adventure.
FOSHAN MATTELLA TEXTILE CO., LTD , https://www.selvedgejean.com