Guinness bird launched a new type of fabric
In line with the philosophy of "breaking the rules of power, I am no longer a blind follower," and guided by the original intention that "the movement is not about winning first place, but returning to happiness," the latest season's new collection has embraced more human-centric elements. Beyond the elegant bird motif in apparel design, the brand has adopted a happiness-led approach, incorporating unique, high-quality fabrics such as ice yarn, moisture-wicking, and quick-drying materials. Through meticulous tailoring and premium craftsmanship, the clothing reaches an ultimate level of perfection, transforming exercise from mere fitness into a joyful lifestyle.
The fabric selection now includes environmentally friendly and regenerated materials, such as woven fabrics, bamboo charcoal, memory foam, and flash silk. In spring and summer collections, the focus remains on breathable and sweat-wicking fabrics, while this quarter introduces a new "ice yarn" fabric, offering enhanced breathability and a pleasant touch. These functional fabrics are designed to meet evolving consumer comfort demands, adding value to the product and creating strong selling points.
It is reported that the elegant bird brand will launch three to five new fabric types this quarter, continuing to enrich and innovate its "noble bird technology fabrics." This has become a distinctive feature of the brand’s products. The new collection continues to center around the theme of "exercising the joy of happiness," offering creative designs that appeal to all sports enthusiasts.
Additionally, the current market features a popular autumn and winter outdoor collection, using environmentally friendly and natural pattern elements in fabric treatments, presenting a simple yet generous style. For example, the bicycle series aims to encourage more people to join the movement of "advocating low-carbon and green travel," promoting a sustainable lifestyle.
Shoes are no longer just about aesthetics—they are also about health. Functional shoes have become a key choice for those pursuing a healthy lifestyle and participating in fitness campaigns. In 2010, the demand for health-focused footwear grew significantly. The noble bird brand focuses on reducing sports injuries, improving comfort, and advocating for sports happiness through its R&D efforts. As a result, their shoes are more feature-rich and user-friendly.
From stretch shoes and shock-absorbing models to curling shoes and hip-hop styles, each design emphasizes ventilation, odor control, sterilization, or supports lower limb alignment, joint recovery, muscle development, and overall physical function. These advanced technologies combine with stylish designs to create a perfect balance between fashion and functionality, enhancing both comfort and well-being.
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